DK Communications Group

DK Communications Group is a public relations and communications agency based in Charlotte, United States, that brings a journalist’s eye and a storyteller’s sensibility to its work. Founded in 2010 by Susan Dosier and Des Keller, the firm has built a reputation for crafting compelling narratives, particularly for clients in the tourism, food, agriculture, and film sectors. Operating from its headquarters at 3008 Shallowood Ln in Charlotte, North Carolina, the agency serves a mix of regional and national clients, with a strong focus on the Carolinas and the southeastern United States. Unlike many PR firms that rely on boilerplate strategies, DK Communications Group emphasizes the power of ideas—whether through editorial content, event development, or social media campaigns—to help businesses grow and connect with their audiences.

Specialist Expertise and How It’s Applied

DK Communications Group’s core strength lies in its founders’ deep media and editorial backgrounds. Susan Dosier, a former journalist, brings extensive lifestyle media contacts that have yielded placements in outlets such as Southern Living, The New York Times, the TODAY Show, Country Living, CNN, FOX News Channel, and Variety. This media relations expertise is particularly valuable for clients in travel marketing and tourism, where earned coverage in national or regional outlets can drive visitation and awareness. Des Keller, an award-winning writer and editor with three decades of experience, adds a strong content development capability, producing white papers, blog posts, and editorial content for clients like Progressive Farmer and custom publishing projects for brands such as Massey Ferguson. Together, they apply these skills to create integrated campaigns that blend public relations with content marketing, ensuring that each client’s story is not only told but also strategically amplified.

Services and Capabilities

DK Communications Group offers a full suite of services that cover the spectrum of modern PR and marketing. While the agency tailors its approach to each client, its typical capabilities include:

• Public relations and media relations, including media tours and press conferences
• Content development, such as editorial content, white papers, and blogs
• Social media management and social media training
• Event planning and management, from brainstorming to execution
• Marketing consulting, including SEO and SEM, and website development
• Media training and public speaking preparation
• Photography and travel marketing support
• B2B communications and integrated campaign strategy

This breadth allows the agency to function as either a full-service partner for smaller budgets or a collaborative specialist for larger projects. The firm’s emphasis on brainstorming and idea generation ensures that each engagement starts with a creative foundation, whether the goal is to launch a new tourism campaign, promote a food festival, or position an agricultural brand. DK Communications Group also frequently works with a network of professionals to assemble the ideal team for a given client, adding flexibility without sacrificing quality.

Who They Work With

DK Communications Group’s client roster reflects its niche focus on lifestyle, travel, and food-related industries. Key clients include tourism organizations such as the Heart of North Carolina Tourism, Visit Jacksonville NC, South Carolina’s Olde English District, and the Old 96 District Tourism Commission. In the hospitality and dining space, the agency represents The Dunhill Hotel in Uptown Charlotte and The Asbury restaurant, also in Charlotte. The firm also supports events like the TerraVita Food & Drink Festival, which aligns with its expertise in event development and media relations. Beyond tourism and food, DK Communications Group works with B2B clients and custom publishing partners, demonstrating its versatility in both consumer and trade communications. The agency is best suited for organizations in the southeastern United States that need a hands-on, creative PR partner with strong media connections—particularly those in tourism, agriculture, food, and film. Smaller to mid-sized businesses and nonprofits looking for strategic counsel without the overhead of a large agency will find DK Communications Group’s approach both practical and effective. Based in Charlotte, the firm offers a local perspective with the reach to secure national and regional coverage, making it a solid choice for clients who value journalism-driven storytelling and measurable results.