Do Good PR

Do Good PR is an independent communications agency based in Brighton, United Kingdom, that focuses exclusively on the charity and purpose-driven sector. Founded in 2018 by senior PR consultant Heather Collins, the agency works with changemakers and trailblazers to amplify their stories through earned media. Operating from 8 Ship Street in Brighton, Do Good PR positions itself as a specialist ally for organisations seeking to spark conversation and drive meaningful change through strategic public relations.

Specialist Services for Charities and Purpose-Driven Organisations

Do Good PR tailors its offerings specifically to the unique needs of charities, non-profits, and social impact organisations. The agency's service portfolio centres on earned media, storytelling, and strategic communications designed to build brand awareness and foster public engagement. Key areas of expertise include:

• Media relations and press office support, including press release writing and distribution
• PR strategy and integrated communications planning
• Social media strategy and social media marketing
• Content development, including copywriting and storytelling for charities
• Reputation management and stakeholder influencer engagement
• Cause-led marketing and social impact campaigns
• Fundraising support and charity media campaign development
• Event management and celebrity endorsement facilitation
• Digital marketing and proposition development

Each of these services is delivered with a deep understanding of the charity sector's specific challenges, from limited budgets to the need for measurable impact. Do Good PR's approach is rooted in the belief that compelling stories, when placed in the right media channels, can drive donations, volunteer sign-ups, and policy change.

Methodology: Senior-Led, Story-Driven, Impact-Focused

Do Good PR operates with a senior-only team composed of former journalists and seasoned media operators. This structure ensures that every plan, pitch, and story benefits from hands-on expertise from professionals who understand exactly how to craft coverage that informs and inspires. The agency's methodology centres on identifying the core narrative of each client's work—whether it's a fundraising campaign, a new research report, or a community initiative—and then strategically pitching it to national and international broadcast, print, and digital outlets. Do Good PR's contacts span a wide range of media, from mainstream news to niche trade publications relevant to the charity sector. The agency places strong emphasis on relationship-building with journalists and influencers, ensuring that clients' stories land in the places that matter most to their target audiences. This approach is supported by a focus on integrated communications, where earned media, social media, and digital marketing work in concert to maximise reach and engagement.

Location and Local Roots

Based in Brighton, United Kingdom, Do Good PR draws on the city's vibrant creative and social enterprise scene. Brighton is known for its strong community of charities, social enterprises, and purpose-driven businesses, making it an ideal base for a PR agency focused on social impact. The agency's headquarters at 8 Ship Street places it in the heart of the city's historic Lanes district, a hub for independent businesses and creative agencies. While Do Good PR serves clients across the UK and internationally, its Brighton location provides a unique perspective on grassroots and community-focused communications, an understanding that benefits many of its charity clients. The agency's local roots also mean it can tap into regional media networks and partnerships that amplify stories within the South East of England and beyond.

Do Good PR is a strong fit for charity leaders, communications directors, and purpose-driven organisations looking to strengthen their voice in the media. The agency is particularly well-suited for organisations that need a strategic partner to craft compelling narratives, manage media relations, and drive awareness for social impact campaigns. Whether launching a new initiative, responding to a crisis, or seeking to build long-term brand equity, Do Good PR offers the focused expertise and senior-level attention that smaller agencies can provide. For those based in or around Brighton, the agency also offers the advantage of a locally embedded team with national reach.