Dobbs Scarpa

Dobbs Scarpa is a communications and public relations agency based in Rio de Janeiro, Brazil, founded in 2018 by journalists Fábio Dobbs and Guilherme Scarpa. The agency specializes in providing press relations, image consulting, and digital media services, with a strong focus on the cultural sector. Dobbs Scarpa works primarily with artists, musicians, actors, authors, and cultural institutions, as well as with medical professionals and restaurants seeking to build or refine their public image. The agency's founders bring extensive experience from major Brazilian media outlets, including O Globo, O Dia, Veja Rio, and Época magazine, which informs their approach to media relations and storytelling.

Core Services and Specialties

Dobbs Scarpa offers a range of public relations and communications services tailored to the needs of its clients. The agency's work centers on press office management, digital media strategy, and image consulting. For cultural clients, this often involves promoting music concerts, theater productions, film releases, book launches, and art exhibitions. The agency also handles crisis communication and reputation management for individuals and businesses in the public eye. Below is a summary of their likely service offerings based on their stated expertise:

• Press office management and press release distribution
• Digital media strategy and social media management
• Image consulting and personal branding
• Event promotion and media coverage for cultural productions
• Crisis communication and reputation management
• Media training for artists, professionals, and business owners
• Content creation for press kits and promotional materials

Founding Team and Industry Expertise

The agency was created by two journalists who dedicated their careers to the cultural and media landscape of Rio de Janeiro. Fábio Dobbs previously worked for IG, Ego, and Globo.com, and spent ten years editing the Caderno D section of the newspaper O Dia. Guilherme Scarpa served as an assistant to columnists Cleo Guimarães (Gente Boa, Segundo Caderno d'O Globo) and Bruno Astuto (Época), and also worked at O Dia and Veja Rio. This background gives Dobbs Scarpa a deep understanding of how to navigate media outlets in Brazil, particularly those covering arts, entertainment, and lifestyle. The agency's focus on cultural clients means they are adept at generating coverage for niche events and building sustained media interest around artists and their projects.

Client Focus and Geographic Reach

Based in Rio de Janeiro, Dobbs Scarpa primarily serves clients in the city and surrounding regions, though their work can extend to national media campaigns. The agency is best suited for artists, performers, and cultural producers who need ongoing press support for their work, as well as for medical professionals and restaurateurs who require image management to stand out in competitive markets. Dobbs Scarpa is particularly effective for clients who value personalized attention and a hands-on approach from experienced journalists who understand the intricacies of the Brazilian media landscape. For those seeking a boutique agency with deep roots in Rio's cultural scene, Dobbs Scarpa offers a focused and knowledgeable partnership.