Doing Communication

Doing Communication is a public relations and communications agency based in San Agustin del Guadalix, Spain, with over three decades of experience in the media landscape. The agency focuses on connecting businesses with traditional and digital media outlets, offering services that range from press office management to event organization and content creation. Its core strength lies in its ability to identify and leverage news angles that resonate with journalists, ensuring clients gain meaningful coverage rather than being lost in the noise of generic press releases.

Services and Specialties

Doing Communication provides a comprehensive suite of services tailored to both offline and online communication needs. The agency's expertise spans several key areas:

• Media selection at national and local levels, including print, radio, and television.
• Professional press office management with a focus on crafting newsworthy content.
• Event planning and coordination, including engagement with social agents and public officials.
• Digital communication strategies, including content creation for websites and social media.
• Marketing online and offline integration, often described as a 360º approach.
• Graphic design and web development aimed at brand recall and search engine optimization.

These services are designed to help businesses of all sizes—from franchises to established corporations—build and maintain a strong media presence. Doing Communication emphasizes the importance of discovering unique stories within each company, turning everyday operations into compelling narratives that attract media attention.

Approach and Methodology

At the heart of Doing Communication's methodology is the belief that every business has the potential to generate news. The agency's team of experienced journalists and communication professionals works to identify these opportunities, crafting press releases that are not just informative but genuinely newsworthy. This approach is grounded in the understanding that editors and reporters receive countless pitches daily; only those that offer real value or a unique angle get noticed. Doing Communication also stresses the importance of a holistic strategy, integrating offline and online efforts to ensure consistent messaging across all channels. Whether through a carefully planned event, a targeted media campaign, or an optimized website, the agency aims to create a cohesive brand story that resonates with audiences and stakeholders alike.

Location and Credentials

Headquartered at Avenida de Madrid in San Agustin del Guadalix, Community of Madrid, Spain, Doing Communication has built a reputation over 30 years for reliability and results. The agency's long-standing presence in the Spanish market speaks to its deep understanding of local and national media dynamics. While it operates from a specific location, its services are designed to reach a broad audience, working with media outlets across the country. This combination of local expertise and national reach makes Doing Communication a practical choice for companies seeking to enhance their public profile without the overhead of a large in-house communications team.

Doing Communication is particularly well-suited for businesses that recognize the value of media coverage but lack the internal resources or expertise to achieve it consistently. Companies in sectors such as franchising, retail, or professional services, where brand visibility and reputation are critical, will find the agency's services beneficial. Ultimately, Doing Communication offers a straightforward, results-oriented approach to public relations, helping clients navigate the complexities of modern media with clarity and purpose.