Double Nickel Advisors

Double Nickel Advisors, founded in 2014 and headquartered at 777 S Figueroa St in Los Angeles, United States, offers a distinctive blend of public relations and communications services rooted in deep political and policy expertise. The firm is helmed by John A. Pérez, one of California's longest-serving Assembly Speakers, whose career has been defined by navigating complex legislative landscapes and managing high-stakes public communications. Rather than a standard PR agency, Double Nickel Advisors brings a strategic, government-relations-informed approach to reputation management and messaging, making it a unique player in the Los Angeles market.

Political and Policy Expertise as a Foundation

The core strength of Double Nickel Advisors lies in its leadership's firsthand experience in California state government. Speaker Emeritus Pérez was instrumental in converting a state budget deficit exceeding $60 billion into a surplus during the worst economic crisis in recent memory, a feat recognized by policymakers and journalists alike. This background gives the firm an insider's understanding of how public policy is shaped, how media narratives influence legislative outcomes, and how to craft communications strategies that resonate with key stakeholders in Sacramento and beyond. Double Nickel Advisors applies this knowledge to help clients anticipate political risks, frame their messages effectively, and engage with decision-makers in a credible, informed manner.

Tailored Communications and Strategic Guidance

Double Nickel Advisors emphasizes personal and comprehensive service, eschewing a one-size-fits-all approach. The firm's team works closely with each client to understand their specific goals and the political or public relations challenges they face. Services typically include crisis communications, media relations, message development, and stakeholder engagement. Given the firm's deep roots in California politics, it is particularly adept at helping organizations navigate the intersection of business, government, and public opinion. Whether a client is facing a regulatory challenge, launching a new initiative, or seeking to build a stronger public profile, Double Nickel Advisors provides individually tailored guidance that draws on decades of experience impacting statewide policy.

• Crisis communications and reputation management
• Media relations and press strategy
• Message development and framing
• Stakeholder and community engagement
• Government affairs and public policy communications
• Strategic counsel for legislative and regulatory challenges

Ideal Clients for Double Nickel Advisors

Double Nickel Advisors is best suited for organizations and individuals who need more than standard PR tactics—clients who require a nuanced understanding of California's political environment and the ability to influence opinion among policymakers, media, and community leaders. This includes businesses facing regulatory hurdles, non-profits advocating for policy changes, trade associations, and public figures who need strategic communications support. The firm's track record of effectiveness, as noted by former Los Angeles Times editor Jim Newton, makes it a strong choice for those who value deep institutional knowledge and a results-oriented approach. For any client seeking to accomplish their goals in the complex landscape of California public affairs, Double Nickel Advisors offers a credible and experienced partner based in Los Angeles, United States.