DOWNTOWN HERSHEY ASSOCIATION

Founded in 2013, the DOWNTOWN HERSHEY ASSOCIATION emerged from a community-driven effort to revitalize and promote the historic core of Hershey, Pennsylvania, United States. At its inception, the organization recognized that a thriving downtown is essential not only for local businesses but also for the overall identity and appeal of the town known worldwide as "Chocolate Town, U.S.A." The association was established to serve as a unified voice for the downtown district, coordinating public relations and communications efforts that would attract visitors, support local commerce, and enhance the quality of life for residents. Since then, it has become a key catalyst for economic development and community engagement in this iconic American town.

Current Focus and Mission

Today, the DOWNTOWN HERSHEY ASSOCIATION continues to focus on strategic public relations and communications services that elevate the visibility and vibrancy of Hershey's downtown area. Its mission centers on fostering a welcoming environment where visitors can "Eat, Sleep, Play," while also supporting the diverse array of small businesses, restaurants, and cultural venues that define the district. The association works closely with local stakeholders—including merchants, property owners, and municipal partners—to craft messaging that highlights the unique experiences available in downtown Hershey. By leveraging Hershey's global recognition as the home of the Hershey Company, the association positions the downtown as a distinct destination that blends small-town charm with world-class attractions.

Services and Specialties

While the DOWNTOWN HERSHEY ASSOCIATION primarily operates as a public relations and communications entity, its services are tailored to the specific needs of a downtown business district. These typically include:

• Media relations and press release distribution to promote events, openings, and initiatives
• Social media management and content creation for platforms like Facebook, Instagram, and Twitter
• Marketing and advertising campaigns targeting tourists, residents, and regional audiences
• Event planning and promotion for seasonal festivals, farmers markets, and community gatherings
• Brand development and storytelling that reinforces the downtown's identity
• Digital presence management, including website updates and email newsletters
• Collaborative partnerships with local media, tourism boards, and civic organizations

These services are designed to create a cohesive narrative that attracts foot traffic, supports local businesses, and strengthens the downtown's reputation as a must-visit location in central Pennsylvania.

Who Benefits from the Association's Work

The DOWNTOWN HERSHEY ASSOCIATION's efforts are most beneficial for small business owners and entrepreneurs operating in the downtown district, as well as for visitors seeking authentic local experiences. Restaurants, retail shops, galleries, and service providers gain increased visibility through the association's marketing and event initiatives. Tourists and day-trippers benefit from a well-promoted destination that offers dining, shopping, and entertainment in a walkable, historic setting. Additionally, the association supports community organizations and civic groups by coordinating communications that highlight volunteer opportunities, cultural events, and public improvements. For anyone looking to explore Hershey beyond the famous amusement park and chocolate factory, the DOWNTOWN HERSHEY ASSOCIATION serves as a vital resource for discovering the town's hidden gems.