DRIVEN360

DRIVEN360 is an integrated marketing and public relations agency headquartered in Peachtree Corners, United States, with additional offices in Irvine, Manhattan Beach, Nashville, and Atlanta. Founded in 2004 by automotive expert Mike Caudill, the agency brings over two decades of experience to its work, focusing on sectors such as automotive, transportation, lifestyle, technology, and luxury. With a team of fewer than 50 employees, DRIVEN360 offers a comprehensive suite of services designed to help brands navigate complex communications landscapes.

Services and Specialties

DRIVEN360 provides a wide range of public relations and marketing communications services, tailored to support clients across multiple industries. The agency's offerings are built around core capabilities that include media relations, strategic communications, and content marketing. Below is a list of likely services and specialties based on the agency's focus areas:

• Public relations and strategic communications
• Brand marketing and brand storytelling
• Entertainment marketing and entertainment events
• Crisis communications and media training
• Experiential marketing and event management
• Influencer campaigns and content creation
• Media planning, media outreach, and media tours
• Brand spokesperson development and media training programs
• Product launch and brand building campaigns
• Sports marketing and motorsports/powersports expertise

These services are delivered through integrated campaigns that combine traditional public relations with digital and experiential tactics. DRIVEN360's team is experienced in media training, helping clients prepare for interviews, press conferences, and public appearances, while its crisis communications capabilities ensure brands can respond effectively to challenges.

Industries and Clients

DRIVEN360 primarily serves clients in the automotive, transportation, lifestyle, technology, and luxury sectors. The agency's deep roots in automotive and motorsports are evident, with expertise spanning automotive, motorsports, and powersports. It also works with brands in entertainment, fashion, and advertising, leveraging its experience in entertainment marketing and events. DRIVEN360's client base includes both established companies and emerging brands seeking to build or refresh their market presence. The agency's work in product launches, media tours, and influencer campaigns helps clients reach target audiences through tailored storytelling and grassroots outreach.

Approach and Philosophy

The agency's approach is built on customized integrated campaigns that prioritize brand protection and audience connection. DRIVEN360 focuses on creating meaningful relationships through storytelling, media relations, and experiential marketing. The team emphasizes strategy and activation, moving from consulting to execution with a results-driven mindset. By combining traditional PR tactics with modern digital tools—such as influencer campaigns and content creation—DRIVEN360 helps clients achieve visibility and engagement across multiple channels. The agency's philosophy centers on delivering comprehensive brand marketing communications that are both strategic and adaptable, ensuring each campaign meets the unique needs of the client.

Location and Credentials

Headquartered at 174 Technology Pkwy in Peachtree Corners, United States, DRIVEN360 also maintains offices in Irvine, Manhattan Beach, Nashville, and Atlanta. This multi-location presence allows the agency to serve clients across the country while maintaining a collaborative, boutique-style team. Founded in 2004, DRIVEN360 has built a reputation for expertise in automotive and motorsports communications, though its work spans lifestyle, technology, and luxury sectors. The agency's team of fewer than 50 professionals brings a hands-on approach to each project, ensuring clients receive personalized attention and deep industry knowledge.

DRIVEN360 is a good fit for brands in the automotive, transportation, lifestyle, technology, and luxury industries seeking a mid-sized agency with specialized expertise in motorsports, powersports, and entertainment marketing. Companies looking for integrated campaigns that blend media relations, experiential marketing, and influencer outreach will find value in the agency's tailored approach. Whether launching a new product, managing a crisis, or building long-term brand equity, DRIVEN360 offers a combination of strategic depth and practical execution that suits clients who value direct, results-oriented communications support.