Drum Communications

Drum Communications, a Helsinki-based PR and communications agency founded in 2005, has carved out a distinct niche at the intersection of technology and consumer engagement. Operating from its headquarters at 29 Tehtaankatu in the Uusimaa region, the agency focuses on helping ICT businesses, consumer internet companies, and B2B technology firms navigate complex communications landscapes. With a team of roughly 22 employees and a turnover of 2.4 million euros, Drum Communications brings a practical, results-oriented approach to a field often dominated by abstract promises.

Specialist Expertise in Technology and Consumer Communications

Drum Communications distinguishes itself through deep experience in the ICT and consumer internet sectors. The agency has built a reputation for understanding how technology companies—from software developers to consumer electronics brands—need to communicate with both business buyers and end users. This dual focus on B2B and B2C communications is relatively rare among Finnish agencies, which often specialize in one or the other. By bridging these worlds, Drum Communications helps clients translate technical features into compelling stories for diverse audiences, whether they are IT decision-makers or everyday consumers. The agency's keyword profile, which includes terms like "search engine optimization," "digital communications," and "crisis communications," suggests a particular strength in managing complex, multi-channel campaigns where technical accuracy must meet creative flair.

How They Apply Their Approach

The agency applies its expertise through a structured but flexible methodology that emphasizes strategy, creativity, and efficiency. Drum Communications works closely with clients to develop campaigns that integrate media relations, social media, and visual design into cohesive narratives. For example, a typical engagement might involve crisis communications planning for a tech startup, followed by media training for its executives, and then a full-scale product launch with coordinated press outreach and social media amplification. The agency's emphasis on search engine optimization and search marketing indicates a pragmatic focus on measurable outcomes—helping clients not just tell their stories but ensure those stories are found by the right people online. This blend of traditional PR skills with digital savvy reflects the agency's evolution since 2005, adapting to a media landscape where earned, owned, and paid channels increasingly overlap.

Services and Specialties

While Drum Communications offers a broad range of communications services, its core capabilities are concentrated in areas that support technology and consumer brands. Based on the agency's industry keywords and client history, likely service offerings include:

• Public relations and media relations strategy
• Crisis communications and issue management
• B2B and B2C marketing communications
• Digital communications and social media management
• Search engine optimization (SEO) and search marketing
• Media training for executives and spokespeople
• Visual design and content creation
• Campaign planning, execution, and measurement

These services are typically delivered as part of integrated programs rather than standalone offerings, reflecting the agency's belief that effective communications requires alignment across all channels. Drum Communications also collaborates with external partners to extend its capabilities, ensuring clients get tailored solutions without the overhead of a large agency.

Who They Work With and Why

Drum Communications is a strong fit for organizations that need a partner who understands both the technical nuances of the ICT sector and the emotional drivers of consumer behavior. The agency's client survey rating of 4.1 out of 5 suggests consistent satisfaction, likely stemming from its hands-on approach and focus on delivering tangible results. Companies in the information technology and services space, consumer internet businesses, and B2B firms looking to improve their communications effectiveness would find particular value in Drum Communications' blend of strategic thinking and practical execution. The agency is also a good choice for organizations that value a smaller, more agile team—one that can provide senior-level attention without the bureaucracy of larger networks. For any business based in Helsinki or elsewhere in Finland seeking to strengthen its communications in a digital-first world, Drum Communications offers a proven track record and a clear-eyed focus on what works.