DuplaPR

DuplaPR is a public relations and communications agency based in Mexico City, Mexico. The firm focuses on media relations, influencer marketing, and event production, serving clients across a range of industries. With its headquarters at 25 Dinamarca in the heart of Mexico City, DuplaPR positions itself as a practical partner for brands seeking to strengthen their presence in Mexican media and digital spaces.

Core Services and Specialties

DuplaPR’s service offering centers on three interconnected areas: media relations (tour de medios), influencer marketing, and event production. These services are designed to help clients build and maintain a positive public image through targeted communication tactics. The agency’s approach to media relations involves securing coverage in traditional outlets such as newspapers, magazines, radio, and television, as well as digital news platforms. This “tour de medios” strategy is a systematic way to pitch stories, arrange interviews, and place client news in relevant editorial contexts. In influencer marketing, DuplaPR identifies and collaborates with social media personalities who can authentically promote a brand to their followers. The agency also manages the full lifecycle of events—from corporate launches and press conferences to experiential activations—handling logistics, guest lists, and on-site coordination.

• Media relations and press coverage (tour de medios)
• Influencer marketing and social media campaigns
• Event production and management
• Corporate communications and reputation management
• Crisis communication support
• Content creation and storytelling
• Digital PR and online visibility strategies

Methodology and Approach

DuplaPR operates with a hands-on, relationship-driven methodology. The agency invests time in understanding each client’s industry, audience, and messaging goals before crafting tailored communication plans. Rather than relying on generic templates, DuplaPR builds strategies around the specific news hooks and cultural touchpoints that resonate with Mexican audiences. The team emphasizes proactive outreach, regularly pitching stories to journalists and influencers to maintain a steady flow of positive coverage. Event production is treated as an extension of the PR strategy, with every detail—from venue selection to speaker lineup—aligned with the client’s brand narrative. DuplaPR also monitors media and social channels to measure the impact of its campaigns, adjusting tactics as needed to optimize results.

Location and Market Insight

Based in Mexico City, DuplaPR benefits from being at the center of the country’s media and business landscape. Mexico City is home to the headquarters of most national newspapers, television networks, and major digital media companies, as well as a dense concentration of influencers and content creators. This proximity allows DuplaPR to maintain strong relationships with key journalists and decision-makers, facilitating faster turnaround times and deeper industry knowledge. The agency’s understanding of local culture, consumer behavior, and media dynamics is a core asset for clients looking to connect with Mexican audiences. Whether a client is a local startup or an international brand entering the Mexican market, DuplaPR’s location provides a strategic advantage in navigating the country’s communications ecosystem.

DuplaPR is a solid fit for businesses and organizations that need consistent, professional public relations support in Mexico. The agency works well with companies in sectors such as consumer goods, entertainment, technology, hospitality, and lifestyle. Brands that value a direct, no-frills approach to media relations and influencer marketing will find DuplaPR’s services aligned with their needs. The agency is particularly suitable for those who require event production as part of their communications strategy, as well as for clients seeking to build or refresh their reputation in the Mexican market. With a clear focus on execution and measurable outcomes, DuplaPR serves as a reliable partner for navigating the complexities of public relations in Mexico City and beyond.