E-CERCLE

E-CERCLE is a professional community and network for digital communications directors and managers working within large enterprises. Founded in 2003 by Bernard Tavernier, then Digital Communications Director at Total, the organization emerged at the dawn of the web and intranet era. Now coordinated by Marylène Rofidal, E-CERCLE brings together around 50 companies and over 500 members who focus on corporate digital communications. The community is based in France, with its activities centered in Paris, though its membership spans across the country.

Core Focus and Services

E-CERCLE specializes in corporate digital communications, serving as a peer-to-peer exchange platform rather than a traditional agency. Its core activities revolve around facilitating knowledge sharing and best practice discussions among senior communications professionals. The community addresses the full spectrum of digital corporate communications, including website strategy, intranet development, social media management, employee advocacy programs, digital asset management (DAM), content creation, and video production. Members regularly participate in meetings, workshops, and expert-led sessions to explore emerging trends and tackle common challenges. E-CERCLE also maintains an active private LinkedIn group where members continue discussions between formal events.

Methodology and Approach

E-CERCLE operates through a structured yet flexible methodology centered on peer learning and collaboration. The community organizes regular face-to-face and virtual meetings where members present case studies, share benchmarks, and discuss key performance indicators (KPIs) relevant to their work. Workshops focus on practical problem-solving, often addressing topics such as measuring return on investment, improving employee advocacy, or optimizing intranet engagement. Expert speakers are invited to provide insights on cutting-edge topics like influence strategies, social media algorithms, and content personalization. This approach ensures that members stay current with industry developments while applying learnings directly to their own organizations. E-CERCLE also facilitates the creation of working groups on specific themes, allowing deeper dives into subjects like corporate website redesign or social media governance.

Services and Specialties

• Corporate website strategy and optimization
• Intranet design, governance, and user engagement
• Social media management and community building
• Employee advocacy program development
• Digital asset management (DAM) implementation
• Content strategy, creation, and video production
• Influence and brand reputation management
• Benchmarking and KPI tracking for digital communications
• Digital transformation consulting and change management
• Peer networking and best practice sharing

Location and Reach

E-CERCLE is headquartered in France, with its primary activities taking place in Paris. The community's membership is predominantly French, drawing from large corporations and organizations across various sectors. While the physical meetings are concentrated in the Paris region, the community's influence extends nationally through its private LinkedIn group and virtual events. This hybrid model allows E-CERCLE to maintain a strong local presence while facilitating connections among professionals who may be based in different parts of the country. The community's focus remains on the French corporate digital communications landscape, addressing challenges and opportunities specific to the market.

E-CERCLE is an ideal fit for digital communications directors, managers, and senior professionals working within large enterprises who seek a collaborative environment to share experiences, learn from peers, and stay ahead of digital trends. Companies undergoing digital transformation or seeking to improve their corporate digital presence will find value in the community's practical insights and network. Organizations with dedicated digital communications teams looking for benchmarking opportunities, best practice examples, and expert guidance will benefit most from E-CERCLE's offerings. The community is particularly suited for professionals based in France who want to connect with like-minded peers and access tailored resources for the local market.