Earth's Temporary Solution

Earth's Temporary Solution is a public relations and communications consultancy based in the United States, founded in 2002 in New York City by B.J. Mendelson. Operating as the official name for Mendelson's consulting work, the firm brings a distinct, independent perspective to the communications field. With a foundation rooted in the author's critical examination of social media—detailed in his book Social Media Is BS (St. Martin's Press)—Earth's Temporary Solution focuses on practical, no-nonsense strategies that prioritize substance over hype.

Specialist Expertise in Critical Communications

Earth's Temporary Solution stands out for its emphasis on questioning industry norms and avoiding the pitfalls of trend-driven PR. B.J. Mendelson's background as an author and critic of social media's overpromises informs the agency's approach: it prioritizes genuine storytelling, media relations, and strategic counsel over performative digital metrics. This makes the consultancy particularly suited for organizations navigating complex reputational challenges, whether in crisis management, thought leadership, or audience engagement. Based in the United States, Earth's Temporary Solution serves clients who value a skeptical, evidence-based perspective on communications.

How Earth's Temporary Solution Applies Its Approach

The firm applies its philosophy by focusing on what works: building relationships with journalists, crafting compelling narratives, and leveraging earned media. Rather than chasing viral trends, Earth's Temporary Solution tailors campaigns to each client's unique context, often working with small to midsize businesses, nonprofits, or individuals seeking to cut through noise. Mendelson's experience as a consultant and author allows the agency to blend practical media tactics with broader strategic thinking, helping clients define their message and reach the right audiences without unnecessary complexity.

Services and Specialties

While Earth's Temporary Solution does not publicly list a full service menu, its expertise logically encompasses core PR and communications functions. Likely offerings include:

• Media relations and press outreach
• Crisis communications planning and execution
• Thought leadership development (byline articles, speaking engagements)
• Strategic messaging and brand narrative development
• Content creation (press releases, media kits, blog posts)
• Social media strategy with a critical, ROI-focused lens
• Reputation management and issue advocacy

Who Earth's Temporary Solution Works With

Earth's Temporary Solution is best suited for organizations and individuals who feel overwhelmed by the hype around social media and are looking for a more grounded, results-oriented approach to public relations. This includes startups, authors, consultants, and small to medium enterprises that need strategic counsel without the overhead of a large agency. The firm's location in the United States allows it to serve clients across the country, with a particular focus on those who appreciate Mendelson's direct, no-frills style. For anyone tired of "best-in-class" promises and seeking a pragmatic partner, Earth's Temporary Solution offers a refreshing alternative in the communications landscape.