earthside

Founded in 2020, earthside is a public relations and communications agency based in Compton, California, United States. The firm operates at the intersection of community, culture, and communications, bringing a grounded, place-based approach to PR that prioritizes authenticity and local impact. Rather than following conventional agency playbooks, earthside focuses on projects that resonate deeply with neighborhoods, grassroots organizations, and culturally significant brands.

Community-Centered Communications

earthside's work is distinguished by its commitment to community-driven narratives. The agency's project history reveals a consistent thread: supporting initiatives that strengthen local food systems, preserve cultural spaces, and amplify underrepresented voices. From the Compton Community Garden to the Watts Labor Community Action Committee's MudTown Farm, earthside applies its communications expertise to projects that have tangible, on-the-ground benefits. This approach means the agency is as comfortable working with nonprofit land trusts as it is with fashion and music brands, as long as the story is rooted in real community value.

Services and Capabilities

While earthside does not list a formal suite of services, its project portfolio suggests a range of communications and PR capabilities tailored to mission-driven clients. Likely offerings include:

• Media relations and press outreach
• Storytelling and narrative development
• Event promotion and community engagement
• Brand partnerships and cultural strategy
• Crisis communications for grassroots organizations
• Digital and social media support
• Content creation and editorial placement

These services are delivered with a focus on authenticity rather than volume, often resulting in earned media that highlights the real-world impact of a client's work.

Notable Collaborations

earthside's client roster reflects its dual focus on cultural relevance and social impact. The agency has worked with brands like Nike x Undefeated, Garrett Leight, and Denim Tears—names synonymous with streetwear, design, and cultural commentary. At the same time, earthside has supported organizations such as the LA Neighborhood Land Trust, the Trust for Public Land, and Sky High Farm, a nonprofit that addresses food access through regenerative agriculture. This blend of commercial and nonprofit clients is rare in the PR world, but earthside navigates it by staying true to its core belief: that the best communications strategies emerge from genuine connection to place and purpose.

Who Earthside Is a Good Fit For

earthside is best suited for organizations and brands that value substance over spin. Nonprofits working on urban agriculture, land access, and community development will find a partner who understands their mission without needing extensive explanation. Similarly, fashion and lifestyle brands that prioritize cultural integrity and collaboration—rather than transactional marketing—will appreciate earthside's nuanced approach. The agency is particularly well-suited for clients based in or connected to Los Angeles and Southern California, where its deep local knowledge and relationships can be leveraged most effectively. For those seeking a PR agency that treats communications as a form of community stewardship, earthside offers a refreshing, grounded alternative.