Eighty Four PR

Eighty Four PR is a public relations and communications agency based in Bressingham, United Kingdom, that specialises exclusively in the food, drink and hospitality sectors. Founded in 2009 by Fiona St George and Clare Lattin, the agency was built on the belief that hospitality brands deserve storytelling that matches the care and craft that goes into their menus and spaces. Rather than taking a one-size-fits-all approach, Eighty Four PR works with restaurants, chefs, food producers, and hospitality concepts that value narrative depth over volume. The agency’s expertise spans from independent neighbourhood spots to established food brands, and it operates with a close-knit team that prioritises integrity, curiosity and collaboration.

A story-led approach to hospitality communications

At the heart of Eighty Four PR is a commitment to story-led communications. The agency was founded in response to a gap in the market for a more thoughtful, nuanced way of representing hospitality clients. Instead of relying on press release volume or generic media outreach, the team focuses on understanding the unique identity of each client — whether that’s a chef’s personal journey, a restaurant’s design philosophy, or the provenance of ingredients. This approach extends across all their work, from seasonal menu campaigns and food product launches to brand profiling and media training for chefs. Eighty Four PR’s deep industry insight means they are able to anticipate trends, identify angles that resonate with journalists, and craft content strategies that feel authentic rather than promotional.

Integrated services spanning PR, digital content and strategic counsel

Eighty Four PR offers a comprehensive range of services tailored to the food and hospitality industry. Their core offering includes public relations, social media management, creative storytelling, brand guidance and strategic counsel. The team also provides media list building, press release writing, event management, photography and videography, and influencer marketing. In addition, they deliver trend forecasting, digital content creation, and SEO support to help clients build visibility across both earned and owned media channels. This integrated model means that a single agency can manage everything from a chef’s media training session to a multi-channel campaign for a seasonal menu launch. The services are designed to be flexible, allowing clients to engage Eighty Four PR for ongoing retainer work or specific project-based support.

• Public relations and media relations
• Social media management and paid social
• Content strategy and digital content creation
• Influencer marketing and brand partnerships
• Media training for chefs and hospitality teams
• Event management and experiential campaigns
• Photography and videography
• Trend forecasting and food industry insight
• Press release writing and media list building
• Brand profiling and strategic counsel
• Seasonal menu campaigns and food product launches
• SEO and digital marketing support

Based in Bressingham, serving a national client base

While Eighty Four PR is headquartered in Bressingham, United Kingdom, their work reaches clients across the country. The agency’s location in the rural heart of Norfolk might seem unexpected for a hospitality PR firm, but it reflects their focus on substance over flash. The team’s proximity to London and other key markets allows them to maintain strong media contacts and attend events, while operating from a base that encourages thoughtful, unhurried work. This balance of national reach and local grounding is a hallmark of how Eighty Four PR approaches client relationships — with a personal touch and a long-term perspective.

Eighty Four PR is a strong fit for independent restaurants, chef-owners, food producers, and hospitality brands that value storytelling and want to build lasting reputations rather than chasing short-term buzz. Their experience with seasonal menu campaigns, food product launches, and media training makes them particularly well-suited to clients who need more than just press coverage — they need a communications partner who understands the rhythms and realities of the food world. For businesses in the hospitality sector looking for a PR agency that combines creative flair with genuine industry expertise, Eighty Four PR offers a considered, collaborative alternative to larger, less specialised firms.