Eightynine.Lab

Eightynine.Lab is a brand and communication consultancy based in Antananarivo, Madagascar, that specializes in strategic branding and reputation management. Founded in 2017, the agency works with clients to build meaningful brand identities and manage their public presence with an approach that aligns with international standards. Their services span the full spectrum of public relations and communications, from brand strategy and media relations to crisis management and corporate communication.

Core Services and Specialties

Eightynine.Lab offers a comprehensive suite of services designed to help organizations shape and protect their brand image. The agency focuses on strategic branding, which includes brand audits, brand strategy development, and merchandising. In the realm of public relations, they provide media relations, e-reputation management, and crisis communication. Their corporate communication services help businesses align their internal and external messaging, while their reputation management work ensures that clients maintain a positive standing in their respective markets. The agency’s approach combines smart strategy with aesthetic thinking to give brands a distinct personality.

• Public relations and communications strategy
• Brand strategy and brand audit
• Corporate communication planning
• Reputation management and crisis communication
• E-reputation and digital presence management
• Media relations and press outreach
• Merchandising and brand activation
• Branding and identity development

Who They Help and Their Approach

Eightynine.Lab serves a diverse range of clients, from local businesses in Antananarivo to organizations operating across Madagascar and the broader region. The agency is particularly well-suited for companies that need to establish or refresh their brand identity, manage their reputation during challenging times, or strengthen their corporate communications. Their process emphasizes creating meaningful and authentic identities that help brands stand out. They act as brand guardians, ensuring that every communication effort reinforces the brand’s core values and story. The agency’s work is rooted in the belief that a brand should have life, energy, sense, and a compelling narrative.

Location and Credentials

Based in Antananarivo, Antananarivo Province, Madagascar, Eightynine.Lab operates at the intersection of local market knowledge and international best practices. The agency’s location in the capital city gives it access to Madagascar’s key business and media networks, while its processes are designed to meet global standards. Since its founding in 2017, Eightynine.Lab has built a reputation for delivering thoughtful, strategy-driven communication solutions. The agency’s work is curated with a long-term perspective, reflecting a commitment to building brands that are not only visible but also resonant and durable.

Who Eightynine.Lab Is a Good Fit For

Eightynine.Lab is an ideal partner for organizations in Madagascar and nearby markets that require a structured, strategic approach to branding and public relations. Companies facing reputation challenges, launching new products, or seeking to unify their corporate messaging will find value in the agency’s expertise. Startups looking to establish a strong brand foundation, as well as established enterprises needing a brand refresh or crisis management support, can benefit from Eightynine.Lab’s services. The agency’s focus on both creative and strategic outcomes makes it suitable for clients who want more than just tactical PR—they want a brand that is built to last.