einfachpr

einfachpr is a public relations agency based in Rheinstetten, Germany, that focuses on helping experts and businesses build visibility and trust through strategic press work. Founded in 2019, the agency operates at the intersection of traditional public relations and digital content marketing, with a strong emphasis on securing third-party media coverage in print, online, radio, TV, and podcasts. The agency’s name, which translates to “simply PR” in German, reflects its straightforward approach to communications: rather than relying solely on owned content, einfachpr prioritizes earned media placements to establish credibility and differentiate clients within their industries.

Specialist Expertise in Press Work and Expert Positioning

einfachpr’s core strength lies in press work (Pressearbeit) and expert positioning. The agency believes that articles, interviews, and features in external media outlets carry more weight than a company’s own blog posts or social media updates. This conviction is backed by a practical understanding of how journalists and editors operate, allowing einfachpr to craft pitches and stories that resonate with both media professionals and target audiences. The agency also integrates search marketing (SEO) into its press work, ensuring that online placements are optimized for discoverability. By combining public relations with search engine optimization, einfachpr helps clients not only appear in relevant publications but also rank well for key search terms related to their expertise.

Services and Content Creation Capabilities

Beyond press work, einfachpr offers a range of content creation services that support broader communications goals. These include ghostwriting for articles, blog posts, and thought leadership pieces, as well as the creation of blogbeiträge (blog posts) for clients’ own websites. The agency also manages LinkedIn presence and social media content, helping experts maintain a consistent voice across channels. Additionally, einfachpr provides book PR (Buchpr) for clients who have published or are writing books, a niche service that leverages media relationships to secure interviews and reviews. The agency’s service list can be summarized as follows:

• Press work and media relations (print, online, radio, TV, podcasts)
• Expert positioning and thought leadership
• SEO-optimized content creation
• Ghostwriting for articles, blog posts, and books
• Blog content strategy and writing
• LinkedIn profile management and content
• Book PR and author promotion
• Public relations & communications strategy

These services are designed to support clients in increasing their reach (Reichweite), building trust with audiences, and solidifying their status as experts in their fields. The agency’s approach is particularly suited for professionals and companies that have a clear vision and are solving relevant problems in their industries.

Ideal Clients and Collaboration Approach

einfachpr works with a specific type of client: genuine industry experts who are passionate about their work and have a clear mission. The agency’s client base ranges from independent consultants to medium-sized enterprises, all of whom are helping others, addressing societal challenges, or driving positive change in their sectors. einfachpr offers a free, no-obligation initial consultation to assess whether a partnership makes sense. This selective approach ensures that the agency can dedicate its resources to clients who are ready to invest in long-term visibility and credibility. For businesses and professionals in Rheinstetten and across Germany who value authentic media coverage over self-promotion, einfachpr provides a practical, results-oriented path to building a trusted public profile.