Emerald PR
Emerald PR is a public relations agency based in Budapest (founded 2016).
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About Emerald PR
Emerald PR is a full-service public relations agency based in Budapest, Hungary, that works with a diverse range of clients including corporations, non-governmental organizations (NGOs), and international businesses seeking to establish or strengthen their presence in Central and Eastern European markets. Founded in 2016 by Zsofia Lakatos, the agency brings over a decade of senior-level experience in the Hungarian and regional PR landscape. While the agency serves both local and multinational clients, it has a particular focus on organizations that require sophisticated reputation management, crisis communication, and strategic counsel across multiple communication disciplines.
Strategic Communication and Reputation Management
Emerald PR positions itself as a strategic consultancy that goes beyond traditional media relations. The agency specializes in corporate communications, reputation management, and crisis management—areas where its leadership team, including President of the Hungarian Public Relations Association Zsofia Lakatos, has deep expertise. The firm helps clients navigate complex stakeholder environments, from investor relations and stock market communications to public affairs and cross-channel digital communication. As the WPP affiliate partner of Cohn&Wolfe, Emerald PR also benefits from global network resources while maintaining the agility of a local independent agency. The agency's approach is grounded in a mission to foster understanding between organizations and their publics, which is reflected in its commitment to pro bono NGO work and alignment with Sustainable Development Goals (SDGs).
Full-Spectrum Services with a Regional Reach
Emerald PR provides a comprehensive suite of communication services tailored to the needs of businesses operating in Hungary and across Central and Eastern Europe. The agency's capabilities span both traditional and digital channels, with a strong emphasis on strategic consultancy and measurable outcomes. Services include:
- Strategic communication consultancy and corporate communications
- Reputation management and crisis communication
- Public affairs and stakeholder engagement
- Investor relations and stock market communications
- Employer branding and personal branding
- Brand building and content marketing
- Digital communications and social media management
- Event management and influencer campaigns
- Cross-channel communication and regional projects
- Pro bono NGO work and CSR/SDG-related communications
The agency's team combines senior PR professionals with over a decade of experience and younger specialists who bring fresh perspectives on digital and social media. This blend allows Emerald PR to deliver both strategic depth and creative execution, from high-level reputation counsel to hands-on content creation and campaign management.
Location and Market Focus
Headquartered at 14 Karinthy Frigyes ut in Budapest, Hungary, Emerald PR is deeply embedded in the local business and communication ecosystem. Budapest serves as a natural hub for the agency's regional projects, given its central location in Europe and its role as a gateway to Central and Eastern European markets. The agency's understanding of the Hungarian media landscape, regulatory environment, and cultural nuances is a key asset for international clients entering the region. At the same time, Emerald PR's partnerships with advertising, media, and social media agencies in Budapest allow it to offer integrated communication solutions that go beyond traditional PR.
Emerald PR is a strong fit for mid-sized to large enterprises, NGOs, and international organizations that need a strategic partner for reputation management, crisis preparedness, and multi-channel communication in Hungary and Central Europe. The agency's combination of senior-level counsel, global affiliate resources, and local market expertise makes it particularly suitable for clients who value hands-on service, transparency, and a genuine commitment to their mission. Organizations seeking a PR partner that treats communication as a core strategic function—rather than just media outreach—will find Emerald PR's approach aligns well with their needs.
Key facts
- Team size: 1-10 employees
- Headquarters: 14 Karinthy Frigyes ut, Budapest, Budapest, Hungary, 1111
- Address: 14 Karinthy Frigyes ut , Budapest Budapest Hungary 1111
- SIC codes: 7389
Keywords & focus
Topics and areas Emerald PR works with.
- employer branding
- investor relations
- stock market communications
- digital communications
- marketing communications
- brand building
- csr
- branding
- reputation management
- public relations
- public affairs
- crisis communication
- sdg
- personal branding
- strategic communication consultancy
- public relations & communications services
- corporate communications
- content marketing
- stakeholder engagement
- crisis management
- pro bono ngo work
- influencer campaigns
- wpp affiliate
- event management
- social media management
- regional projects
- cross-channel communication
- digital communication
- corporate communication
- strategic consultancy
- +34 more
Technologies
Outlook, Microsoft Office 365, Google Font API, Facebook Widget, reCAPTCHA, WordPress.org, Google Tag Manager, Google Maps, Google Analytics Ecommerce Tracking, Facebook Login (Connect), Apache, Mobile Friendly, AI
Industries served by Emerald PR
Emerald PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Budapest
If you are looking for alternatives or more options in Budapest, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Emerald PR
Common questions and answers about Emerald PR, their services, location, and how to work with them.
- Where is Emerald PR located?
- Emerald PR is headquartered in Budapest.
- What services does Emerald PR offer?
- Emerald PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Emerald PR serve?
- Emerald PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Emerald PR a verified PR agency?
- Emerald PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Emerald PR?
- You can visit their website at http://www.emeraldpr.hu
- How many reviews does Emerald PR have?
- Emerald PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Emerald PR founded?
- Emerald PR was founded in 2016.
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