Emma Lab

Emma Lab is a communications agency based in Paris, France, that offers a focused set of services centered on press relations, influencer marketing, and digital strategy. Founded in 2022 by Emmanuelle Gillardo, the agency operates at the intersection of brand storytelling and modern communication channels, with a particular emphasis on reaching audiences through both traditional media and social platforms. While the agency is relatively young, it has quickly established a clear niche within the French communications landscape.

Services and Specialties

Emma Lab provides a comprehensive range of public relations and communications services tailored to the lifestyle and art de vivre sectors. The agency's core offerings include:

• Press relations (relations presse) – building and maintaining media relationships across French and international outlets
• Influencer marketing – identifying and collaborating with relevant social media personalities
• Digital strategy – developing online presence and content marketing plans
• Brand strategy and brand positioning – helping clients define their market identity
• Social media management – creating and curating content for platforms like Instagram and LinkedIn
• Event promotion – supporting launches, openings, and special events
• Publicity campaigns – planning and executing integrated marketing initiatives
• Market research – providing insights into target audiences and competitive landscapes
• Email marketing and lead generation – driving B2B and B2C engagement

These services are delivered with a focus on measurable results, whether that means media coverage, social engagement, or direct business inquiries. Emma Lab's approach is collaborative, working closely with clients to align communication efforts with broader business objectives.

Industries and Client Focus

Emma Lab specializes in what is often called the "art of living" sector in France – a category that encompasses tourism, hospitality, gastronomy, decoration, and design. This means the agency works primarily with hotels, restaurants, tourism boards, luxury brands, and design studios. The agency is particularly attuned to brands that align with current economic and societal trends, such as sustainable tourism, local gastronomy, and mindful living.

While the agency is based in Paris, its reach extends to the Côte d'Azur and beyond, with a stated openness to international projects. This dual focus allows Emma Lab to serve clients who operate across multiple regions or who wish to expand their presence beyond French borders. The agency's B2B capabilities also make it a good fit for companies seeking to build relationships within the hospitality and tourism industries.

Approach and Philosophy

Emma Lab emphasizes strategic support and collaboration. Rather than taking a one-size-fits-all approach, the agency works to understand each client's unique challenges and opportunities. This involves market research, audience analysis, and a tailored mix of communication tactics. The agency's founder, Emmanuelle Gillardo, brings a hands-on approach to client relationships, ensuring that strategy is grounded in real-world understanding of the lifestyle sectors.

In an era where digital and traditional media are increasingly intertwined, Emma Lab positions itself as a bridge between classic press relations and modern influencer marketing. The agency recognizes that a successful campaign often requires both earned media coverage and authentic social media endorsements. This balanced approach helps clients build credibility while also reaching younger, digitally native audiences.

Location and Credentials

Emma Lab is headquartered at 242 Rue de Charenton in the 12th arrondissement of Paris, France. This location places the agency in the heart of the French capital, close to many of the country's leading media outlets and cultural institutions. The agency's operations also extend to the Côte d'Azur, giving it a presence in two of France's most important markets for tourism and luxury.

Since its founding in 2022, Emma Lab has built a reputation for focused, results-driven work within the art de vivre sector. The agency is a good fit for boutique hotels, fine dining establishments, design brands, and tourism organizations that need a dedicated communications partner with a clear understanding of their industry. It is also suitable for international brands looking to establish or strengthen their presence in the French market, particularly those in the lifestyle and hospitality sectors.

For businesses seeking a nimble agency with a strong grasp of both press relations and digital influence, Emma Lab in Paris offers a compelling option. Its combination of strategic thinking, sector expertise, and hands-on service makes it well-suited to clients who value a close working relationship and a tailored approach to communications.