EPPR

EPPR was founded in 2020 in Megeve, France, by Emilie Pettinelli, a communications professional with over a decade of experience in the luxury hospitality, tourism, and gastronomy sectors. The agency was born from a clear observation: while the French Alps and the broader Rhone-Alpes region are home to some of the world's most prestigious hotels, restaurants, and lifestyle brands, many of these establishments lacked a dedicated, high-touch communications partner that truly understood the nuances of the luxury market. EPPR set out to fill that gap, offering strategic public relations and communications services tailored specifically to the art de vivre—the distinctive French way of life—that defines the region's most exclusive offerings.

Current Focus and Core Philosophy

Today, EPPR operates as a specialized boutique agency, deeply rooted in the Megeve community and the broader French luxury landscape. The agency's work revolves around three interconnected pillars: luxury, lifestyle, and hospitality. Rather than pursuing broad brand awareness, EPPR focuses on cultivating meaningful relationships between its clients and the discerning audiences that matter most—from high-net-worth travelers and gastronomy connoisseurs to influential journalists and industry insiders. The agency's proximity to Megeve's iconic five-star hotels, Michelin-starred restaurants, and wellness retreats gives it an intimate understanding of the local ecosystem, while its strategic approach ensures clients can compete on a national and international stage. EPPR's philosophy is rooted in discretion and precision, qualities that resonate strongly with luxury brands that value reputation over volume.

Services and Specialties

EPPR offers a comprehensive suite of public relations and communications services, all designed to elevate brands within the luxury, tourism, gastronomy, and hospitality sectors. While the agency's core offering is strategic communications, its expertise extends to the following areas:

• Press and media relations for luxury hotels, resorts, and private villas
• Strategic communications for Michelin-starred restaurants, chefs, and gastronomy brands
• Public relations for wellness retreats, spas, and lifestyle destinations
• Development and execution of hotel opening and rebranding strategies
• Influencer and VIP relations for high-end tourism and hospitality clients
• Crisis communication and reputation management for luxury brands
• Content creation, including press kits, editorial features, and brand narratives
• Event management for exclusive launches, tastings, and experiential campaigns

Each service is delivered with a deep appreciation for the art de vivre that defines the luxury experience in France. EPPR's team brings firsthand knowledge of the region's tourism infrastructure, from the seasonal rhythms of the Alps to the expectations of international clientele who visit Megeve for its skiing, dining, and relaxation.

Who Benefits from EPPR's Expertise

EPPR is an ideal partner for boutique hotels, luxury chalets, fine dining establishments, and wellness brands that are based in or expanding into the French Alps and the Rhone-Alpes region. The agency is particularly well-suited for businesses that value a personalized, relationship-driven approach over mass-market publicity. Clients who work with EPPR typically share a commitment to excellence, authenticity, and the preservation of local character—whether they are a centuries-old family-run inn, a newly opened five-star hotel, or a chef launching a signature restaurant. The agency's deep ties to Megeve and its understanding of the luxury tourism market make it a valuable resource for both established players and emerging brands looking to build a strong reputation in this competitive landscape. For any organization seeking to communicate its story with sophistication and impact, EPPR offers a rare combination of local insight and strategic vision.