ETC - The Events, Tourism & Communications Agency

Founded in 2016, ETC - The Events, Tourism & Communications Agency emerged from a clear recognition that businesses and destinations in Cork and across Ireland needed a more integrated approach to telling their stories. The agency was built on the premise that memorable communication doesn't happen by accident—it requires a strategic blend of event production, tourism marketing, and public relations. Based on Western Road in Cork, County Cork, the team behind ETC brought together expertise from across these sectors, aiming to help organisations not just reach audiences, but genuinely connect with them. Their early work focused on regional tourism and cultural events, quickly establishing a reputation for campaigns that balanced creativity with measurable outcomes.

Services and Specialties

ETC - The Events, Tourism & Communications Agency positions itself at the intersection of three interconnected disciplines. Their core offering revolves around public relations and communications services, but this is always delivered with an understanding of how events and tourism marketing can amplify a message. The agency is perhaps best known for its ability to design and execute campaigns that drive demand and generate sales, whether for a local festival or a national tourism board. Their approach is hands-on: they produce and promote festivals and events, manage media relations, and craft content that resonates with specific audiences. The following list captures the main areas where ETC typically applies its expertise:

• Public relations and media outreach for tourism, hospitality, and cultural organisations
• Event management and production, from concept development to on-the-day execution
• Strategic communications planning, including crisis communications and stakeholder engagement
• Tourism marketing and destination branding, leveraging the unique appeal of Irish locations
• Content creation, including press materials, digital storytelling, and social media campaigns
• Professional conference organising (PCO) services for conferences and business events
• Campaign analytics and reporting to demonstrate return on investment

What distinguishes ETC is its focus on creating "memorable" experiences. This is not about empty spectacle; rather, it reflects a commitment to campaigns that leave a lasting impression on attendees, readers, or viewers. The agency has a track record of working across multiple channels, ensuring that a message delivered at a live event is reinforced through earned media and digital platforms.

Who Benefits from Their Work

ETC - The Events, Tourism & Communications Agency is particularly well-suited for organisations operating in the tourism, hospitality, and cultural sectors. This includes destination marketing organisations, hotels and resorts, local festivals, conference centres, and tourism boards across Ireland. The agency's deep roots in Cork mean they have a strong understanding of the regional tourism landscape, from the Wild Atlantic Way to the city's growing reputation as a hub for business events. However, their work extends beyond County Cork—they have experience promoting destinations and events throughout Ireland and occasionally further afield.

Beyond tourism, ETC is a good fit for brands that need to launch or reposition themselves through a combination of public relations and live experiences. Startups and established companies alike can benefit from their integrated approach, especially if they are looking to generate buzz around a product launch, anniversary, or other milestone. The agency also works with non-profit organisations and cultural institutions that require thoughtful storytelling to engage donors, volunteers, or visitors.

An Award-Winning Track Record

Since its founding in 2016, ETC has earned multiple industry awards, reflecting its ability to deliver results for clients. While the agency does not position itself as a "leader" or "premier" firm, its recognition from peers and industry bodies speaks to the quality of its work. The team remains focused on the fundamentals: understanding a client's story, identifying the right audience, and choosing the most effective channels to share that story. For businesses and brands in Cork, Ireland, and beyond that need a partner capable of weaving together events, tourism marketing, and communications, ETC - The Events, Tourism & Communications Agency offers a practical, results-driven approach that prioritises connection and growth over hype.