Ex Libris

Founded in 2005, Ex Libris began as a specialized media monitoring and analytics agency in Moscow, Russia. The agency's name, meaning "from the library" in Latin, reflects its original focus on systematic information gathering and analysis. Over nearly two decades, Ex Libris has evolved from a domestic media tracking service into a full-spectrum communications research and digital reputation management firm, now employing over 150 professionals and serving clients across multiple industries both within Russia and internationally.

Core Focus and Evolution

Ex Libris positions itself as a "communications digitization agency," a term that encapsulates its core mission: transforming raw media and social media data into actionable intelligence for PR and communications teams. The agency has gained significant recognition in the field, being named the best media analytics agency in Russia by Ruward and ranking among the top 30 communications companies in the national NR2K rating. On the international stage, Ex Libris has earned accolades at the AMEC Awards, including first place in "Best use of integrated communication measurement/research" and silver in "Best media measurement for B2B." These achievements underscore the agency's technical proficiency and strategic value in measuring communications effectiveness.

Services and Specialties

Ex Libris offers a comprehensive suite of services centered on data-driven communications, with a strong emphasis on monitoring, analytics, and reputation management. Their capabilities are designed to support PR departments, marketing teams, and corporate communications functions. The agency's expertise spans the following areas:

• Media monitoring and analytics across traditional outlets and social media platforms
• Communication research and social listening studies
• Independent evaluation of communications effectiveness and ROI
• Reputation management (ORM) to control and adjust the information landscape in social networks, blogs, and media
• Analytical support for PR and communications departments
• Integrated communication measurement and research for B2B and B2C contexts

These services are underpinned by a team of specialists who combine technical monitoring tools with qualitative analysis, enabling clients to understand not just what is being said, but how it impacts brand perception and business outcomes. Ex Libris's approach is particularly valued by organizations that require rigorous, evidence-based communication strategies.

Client Base and Industry Fit

Ex Libris serves a diverse clientele that includes major Russian and international brands, state-owned enterprises, and medium-sized businesses. Notable clients include Beeline (telecommunications), Rostec (state defense conglomerate), Kaspersky (cybersecurity), and Rostelecom (national telecom operator). The agency's reputation management work extends into specific industries such as real estate, pharmaceuticals, healthcare, and the HoReCa (hotel, restaurant, café) sector. This broad client base reflects Ex Libris's ability to adapt its monitoring and analytical frameworks to different regulatory environments, industry dynamics, and communication challenges.

For organizations seeking to move beyond basic media clipping and toward sophisticated, metrics-driven communications strategy, Ex Libris offers a proven track record and deep local market knowledge. Whether the need is for real-time crisis monitoring, competitive intelligence, or long-term reputation tracking, the agency provides the analytical rigor and technical infrastructure to support informed decision-making. Based in Moscow, Russia, Ex Libris remains a key player for any business or institution that requires precise, actionable insights from the complex media and social media landscape.