Exhausting

Exhausting is a Hamburg-based public relations and communications agency that was founded in 2023. The agency focuses on helping companies develop and execute corporate communication strategies through a combination of strategic consulting and creative storytelling. Exhausting positions itself as a partner for businesses seeking to build coherent narratives across all touchpoints, from internal communications to external campaigns.

Services and Specialties

Exhausting offers a full spectrum of services designed to address modern corporate communication needs. The agency structures its work around five core areas: strategy and positioning, story development and storytelling, content and campaigning, internal communications, and C-level and leadership communications. These services are delivered through a range of specific capabilities, including data-driven storytelling, media relations, issues management, content creation, and influencer programmes. The agency also supports clients with corporate social media management, employer branding, and transformation communication. A notable focus is on developing a central "corporate story" that serves as a guiding narrative for all communication activities.

• Corporate communications strategy
• Story development and storytelling
• Content creation and content marketing
• Campaigning and agenda setting
• Internal and change communication
• C-level and leadership positioning
• Media relations and issues management
• Social media management and influencer programmes
• Data-driven storytelling and PR
• Employer branding and sustainability communication

Who They Help

Exhausting primarily serves B2B companies and organizations that require sophisticated corporate communications. The agency works with clients who need to articulate their vision, values, and goals clearly across commercial activities, sustainability efforts, and employer branding. Given its focus on corporate story development, Exhausting is particularly suited for businesses undergoing transformation, those seeking to strengthen their employer brand, or organizations that need to reposition their C-level executives. The agency's approach is designed for clients who are ready to challenge existing communication patterns and invest in a cohesive, strategic narrative.

Approach and Philosophy

The agency's name, Exhausting, reflects its consulting philosophy: the firm aims to be "positively exhausting" by provoking effort and pushing clients out of their comfort zones. This approach is rooted in the belief that the best results come from rigorous questioning and a refusal to settle for less than a fully rounded outcome. Exhausting combines holistic strategy with creative storytelling, ensuring that corporate PR, corporate social media, and corporate campaigning are consistently linked. The agency develops a central "corporate story" as an indispensable guiding narrative, then brings it to life across channels through storytelling, storydoing, data-PR, campaigns, or smaller stunts. This method aims to create clarity and coherence in all communications, whether internal or external.

Location and Credentials

Exhausting is headquartered in Hamburg, Germany, at 6 Ludwig-Erhard-Strasse, 20459. As a relatively young agency founded in 2023, it brings a fresh perspective to the public relations landscape in one of Germany's key media and business hubs. The agency's location in Hamburg places it at the center of a vibrant communications industry, with access to a network of media contacts, influencers, and corporate clients. Exhausting's team combines expertise in strategic consulting with hands-on experience in content creation, campaigning, and media relations, making it a credible partner for companies seeking modern, data-driven communication solutions.

Exhausting is a good fit for mid-sized to large B2B companies and organizations that need a strategic, story-driven approach to corporate communications. The agency is especially valuable for businesses navigating change, building their employer brand, or looking to strengthen their leadership communications. Clients who appreciate a challenging, no-compromise consulting style and are willing to invest in a thorough, cohesive narrative will find Exhausting's approach aligned with their needs. The agency is less suited for companies seeking simple, transactional PR services or those not ready to engage deeply in rethinking their communication strategy.