EXL Public Relations
EXL Public Relations is a public relations agency based in Bengaluru (founded 1997).
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About EXL Public Relations
Founded in 1997 in Bengaluru, India, EXL Public Relations emerged as one of the early specialized communications firms focused on the technology sector. The agency was built around the recognition that rapidly evolving innovations in enterprise software, cybersecurity, fintech, and consumer tech needed a communications partner that could not only understand complex technical concepts but also translate them into compelling narratives for diverse audiences. Over the past two decades, the firm has grown alongside India's technology ecosystem, developing a deep understanding of how to navigate the country's media landscape and business environment.
Integrated Technology Communications for Market Entry and Growth
Today, EXL Public Relations operates from its headquarters on Old Madras Road in Bengaluru, with a team that combines senior strategic counsel with execution capabilities across multiple disciplines. The agency's core strength lies in helping technology companies—from global market leaders to disruptive startups—establish and scale their presence in India. Its approach integrates traditional public relations with digital marketing, content development, and channel marketing to create comprehensive go-to-market strategies. The firm's experience spans cybersecurity, enterprise tech, healthtech, fintech, consumer tech, and logistics tech, allowing it to serve clients across the full spectrum of the technology industry.
Key Services and Specializations
EXL Public Relations offers an integrated suite of services designed to support technology companies at every stage of their India journey. The agency's capabilities include:
- Media relations and PR campaigns tailored to India's business, trade, and consumer media
- Digital PR and social media marketing to amplify brand visibility and audience engagement
- Content development, including thought leadership articles, white papers, and video production
- Influencer relations and brand advocacy programs to build credibility within target communities
- Market education campaigns and data-driven studies to establish category leadership
- Event management for product launches, press conferences, and industry roundtables
- Channel marketing support to strengthen partner ecosystems and indirect sales channels
- Search marketing and website development to create cohesive digital experiences
- Change management communications for organizational transformations
The agency's work in cybersecurity PR and technology PR is particularly notable, as these sectors require both technical fluency and the ability to communicate risk, compliance, and innovation to varied stakeholders. Similarly, its expertise in fintech PR and healthtech PR reflects an understanding of regulated industries where trust and credibility are paramount.
Who Benefits from Working with EXL Public Relations
EXL Public Relations is best suited for technology companies seeking to enter or expand in the Indian market. The agency's experience with both multinational corporations and homegrown startups makes it a strong partner for organizations that need a communications strategy that bridges global best practices with local market realities. Clients who value a data-driven approach, strong media relationships, and the ability to articulate complex innovations in accessible ways will find particular value in their services. The firm's integrated model also appeals to companies that want a single partner capable of handling PR, digital marketing, content, and event management, rather than managing multiple agencies. For any technology business looking to build brand advocacy, drive market education, and achieve tangible business outcomes in India, EXL Public Relations offers a proven track record and a team that understands the nuances of communicating innovation in one of the world's most dynamic markets.
Key facts
- Team size: 11-50 employees
- Headquarters: 3 Old Madras Road, Bengaluru, Karnataka, India, 560016
- Address: 3 Old Madras Road , Bengaluru Karnataka India 560016
- SIC codes: 8742
Keywords & focus
Topics and areas EXL Public Relations works with.
- channel marketing
- india market entry
- videos
- cybersecurity pr
- brand advocacy
- public relations
- gotomarket
- event management
- website development
- search marketing
- media relations
- consumertech pr
- change management
- pr campaigns
- healthtech pr
- social media marketing
- fintech pr
- digital pr
- marketing communications
- digital marketing
- market education
- enterprise tech pr
- content development
- technology pr
- audience engagement
- influencer relations
- data driven studies
- logisticstech pr
- public relations & communications services
- influencer engagement
- +125 more
Technologies
Gmail, Google Apps, GoDaddy Hosting, reCAPTCHA, Google Font API, Google Tag Manager, Mobile Friendly, Apache, WordPress.org, IoT, Remote, Circle
Industries served by EXL Public Relations
EXL Public Relations works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about EXL Public Relations
Common questions and answers about EXL Public Relations, their services, location, and how to work with them.
- Where is EXL Public Relations located?
- EXL Public Relations is headquartered in Bengaluru.
- What services does EXL Public Relations offer?
- EXL Public Relations offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does EXL Public Relations serve?
- EXL Public Relations serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is EXL Public Relations a verified PR agency?
- EXL Public Relations is listed on Online PR. Verification status is shown on their profile.
- How can I contact EXL Public Relations?
- You can visit their website at http://www.exlpr.com
- How many reviews does EXL Public Relations have?
- EXL Public Relations has 0 client reviews with an average rating of 0.0 out of 5.
- When was EXL Public Relations founded?
- EXL Public Relations was founded in 1997.
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