explico

Founded in 2022, explico is a strategic communications agency based in Milsons Point, Australia, that works with organisations seeking to create meaningful social or environmental impact. The agency partners with startups, charities, advocacy groups, and enterprises that need to articulate complex ideas clearly and persuasively. Rather than serving every sector, explico focuses on clients who want their communications to drive genuine change—whether that means influencing policy, shifting public opinion, or building community support.

How explico Helps Organisations Tell Their Stories

explico positions itself as a team of strategic communications experts who use storytelling to assist organisations making a positive impact. This approach is grounded in design thinking and research, ensuring that messaging is not only compelling but also evidence-based. The agency’s process typically begins with strategic planning, where they help clients define their narrative and identify key audiences. From there, explico develops content—including copywriting, editing, and advocacy materials—that aligns with the client’s mission and goals. Project management is a core strength, allowing the team to handle complex campaigns from conception through to execution.

The agency’s emphasis on research and productivity means they prioritise efficiency and measurable outcomes. For startups and charities with limited resources, this can be particularly valuable, as explico helps maximise the impact of every communication effort. Their advocacy work often involves crafting messages that resonate with policymakers, donors, or the public, while their editing and writing services ensure that all materials are polished and consistent.

Services and Specialties

While explico does not publish a detailed service menu, their keywords and expertise point to a focused set of capabilities. Based on their stated strengths in copywriting, research, editing, and design thinking, the agency likely offers the following services:

• Strategic communications planning and messaging frameworks
• Copywriting for websites, reports, speeches, and campaign materials
• Editing and proofreading to ensure clarity and consistency
• Advocacy communications and public affairs support
• Content development using design thinking methodologies
• Project management for multi-stakeholder initiatives
• Research-driven audience analysis and message testing
• Productivity and workflow optimisation for communications teams

These services are tailored to help organisations articulate their value proposition, whether they are launching a new initiative, responding to a crisis, or building long-term brand credibility. explico’s focus on storytelling means they often work on projects that require a human-centred approach, ensuring that technical or complex information is accessible to non-specialist audiences.

Location and Local Context

Based in Milsons Point, just north of Sydney Harbour, explico benefits from being in one of Australia’s most vibrant business and cultural hubs. The agency’s location in New South Wales gives it proximity to a diverse client base, including corporate headquarters, non-profits, and government agencies. While explico can serve clients anywhere, being based in Milsons Point allows the team to tap into the local talent pool and maintain strong connections within the Australian communications industry. The agency’s focus on impact-driven work aligns well with the growing demand in Australia for purpose-led communications, particularly among social enterprises and environmental organisations.

explico’s relatively recent founding in 2022 means it operates with the agility of a newer agency, often able to adapt quickly to client needs. Its team brings experience from both agency and in-house roles, combining strategic thinking with hands-on execution. For organisations that value a collaborative, research-backed approach to communications, explico offers a focused alternative to larger, generalist agencies.

In summary, explico is a good fit for startups, charities, advocacy groups, and enterprises that want to tell their story more effectively and drive positive change. The agency’s strengths in strategic planning, copywriting, and design thinking make it particularly suited to clients who need to cut through noise and connect with specific audiences. If your organisation is looking for a partner that understands the nuances of impact communications and can manage projects from start to finish, explico—based in Milsons Point, Australia—is worth considering.