Extra PR

Founded in 2004, Extra PR emerged in Dhaka, Bangladesh, at a time when the country’s public relations landscape was still maturing. The agency was established with a clear focus on helping organizations navigate the growing complexity of media and audience engagement. Over the years, Extra PR has evolved from a traditional PR consultancy into a digital-first communications firm, adapting to the rapid changes in how brands connect with their stakeholders.

Current Focus and Capabilities

Based at Road No 3 in Dhaka, Extra PR today operates as a full-service communications agency that blends conventional public relations with digital marketing strategies. While many agencies in Bangladesh still specialize in one area, Extra PR has built a practice that covers both earned media and online visibility. The agency’s work spans from strategic planning to execution, helping clients craft narratives that resonate across print, broadcast, and digital channels. Extra PR’s longevity—now over two decades—reflects its ability to stay relevant in a fast-changing industry, particularly as Bangladesh’s media ecosystem has expanded with new platforms and audiences.

Services and Specialties

Extra PR offers a comprehensive range of services designed to meet the needs of organizations seeking to build or strengthen their public image. While the agency’s expertise is rooted in public relations and communications, its service offerings extend into adjacent areas that support integrated campaigns. Based on the agency’s stated focus and industry keywords, typical services include:

• Media relations and press release distribution
• Digital marketing strategy and execution
• Content writing, including news coverage and feature articles
• Event management and coordination
• Strategic PR planning and crisis communication
• Talk show and interview segment production
• Social media management and online reputation building

Extra PR’s approach combines these services to create tailored campaigns that align with each client’s specific goals. For example, a company launching a new product might receive support ranging from media outreach to digital ads, while a nonprofit could benefit from thought leadership content and event coverage. This flexibility is a key strength in Dhaka’s competitive market, where clients often seek a single partner capable of handling multiple aspects of communication.

Who Benefits from Working with Extra PR

Extra PR is well-suited for organizations in Dhaka and across Bangladesh that require a partner with deep local market knowledge and a track record of adapting to digital trends. The agency is a practical choice for businesses in sectors like retail, technology, education, and healthcare, where consistent media presence and online engagement are critical. Startups and growing companies may find value in Extra PR’s ability to build visibility from the ground up, while established firms can leverage the agency’s experience for reputation management or campaign refreshes. Nonprofits and government agencies also stand to benefit from Extra PR’s event management and content production capabilities, which can help amplify social initiatives.

In a city like Dhaka, where media landscapes shift rapidly and audience expectations evolve, Extra PR offers a grounded yet forward-looking approach. Whether the goal is to secure press coverage, manage a public event, or strengthen an online brand presence, the agency provides the strategic and tactical support needed to achieve measurable outcomes. Extra PR remains a reliable option for any organization looking to communicate effectively in Bangladesh’s dynamic market.