FABBRI FACTORY

FABBRI FACTORY is a public relations and communications agency based in Paris, France, that focuses on the cultural and creative industries. Founded in 2022 by Marie Fabbri, the agency serves artists, publishers, game developers, audiovisual producers, and other professionals working in pop culture, entertainment, and imaginative media. Rather than targeting a broad range of clients, FABBRI FACTORY specializes in representing individuals and organizations whose work sits at the intersection of publishing, video games, audiovisual production, and creative storytelling.

How the Agency Works

FABBRI FACTORY operates as a network-driven hub rather than a traditional hierarchical agency. Marie Fabbri, who brings over two decades of experience in image, entertainment, and event management, designed the agency to foster collaboration and synergy among partners. This approach means that clients benefit from a flexible, relationship-focused structure where trust and human connection are central. The agency’s work is built around creating new cultural experiences, often by bridging different sectors—for example, connecting comic book artists with video game developers or audiovisual producers. FABBRI FACTORY also leverages Marie Fabbri’s role as director of the BtoB space at the Festival International de la Bande Dessinée d’Angoulême, providing clients with unique access to one of Europe’s most significant comic and pop culture events.

Services and Specialties

While FABBRI FACTORY’s primary offering is public relations and communications for the pop culture and creative sectors, its services are tailored to the specific needs of artists and cultural projects. Based on the agency’s focus areas, typical services include:

• Media relations and press outreach for book releases, game launches, and audiovisual projects
• Artist representation and brand image development
• Event planning and experiential marketing for cultural events, festivals, and exhibitions
• Strategic communications consulting for creative and entertainment businesses
• Content creation and storytelling to amplify pop culture narratives
• Partnership development and networking within the cultural ecosystem

These services are delivered with a hands-on, boutique approach, ensuring that each client receives personalized attention and a strategy that aligns with their creative vision. FABBRI FACTORY’s expertise in the French and international pop culture scenes makes it particularly adept at navigating the unique challenges of this market, from securing coverage in specialized media to building buzz around niche projects.

Location and Reach

Based in Paris, France, FABBRI FACTORY is well-positioned to serve clients across the country and beyond. Paris is a global hub for culture, publishing, and entertainment, and the agency’s local presence allows it to maintain strong relationships with French media, festivals, and cultural institutions. At the same time, the agency’s focus on pop culture—a global phenomenon—means its work often extends to international audiences, particularly in the realms of comics, video games, and audiovisual content. FABBRI FACTORY’s network-driven model enables it to collaborate with partners across Europe and beyond, making it a suitable choice for artists and companies looking to expand their reach while staying rooted in a creative community.

FABBRI FACTORY is a good fit for artists, publishers, game studios, and audiovisual producers who want a communications partner that understands the nuances of pop culture and creative industries. The agency’s boutique size and specialized focus mean it works best for clients seeking a close, collaborative relationship rather than a large-scale, multi-service agency. If your project involves comics, video games, audiovisual storytelling, or any form of imaginative media, and you value a human-centered, network-driven approach, FABBRI FACTORY in Paris, France, is worth considering.