Fabian Bengtsson Media AB

Fabian Bengtsson Media AB is a public relations and communications agency based in Panama City, Panama, that specializes in sports PR, content creation, and media relations. Founded in 2012, the agency provides strategic communications services to organizations seeking to enhance their visibility through journalistic storytelling and targeted media outreach. With a background in covering major international sporting events, the firm brings a hands-on, editorial approach to PR and communications.

Services and Specialties

The agency’s core offerings revolve around public relations and communications services, with a strong emphasis on sports PR and content development. Fabian Bengtsson Media AB works as a PR consultant (prkonsult) and freelance journalist, leveraging these dual roles to craft compelling narratives for clients. Typical services include media relations, press release writing, event press management, and content strategy. Given the founder’s experience as a Swedish media manager for the Volvo Ocean Race (2014–2015) and the finish of the race in Gothenburg (2015), the agency is particularly adept at managing high-profile sports events. Other capabilities likely include crisis communications, brand storytelling, and digital content production, all tailored to help clients gain positive coverage across Swedish and international media.

• Media relations and press office management
• Sports PR and event communications
• Content creation (journalism, press releases, feature articles)
• Strategic PR consulting and campaign planning
• Crisis communications and reputation management
• Digital and social media content strategy

Who They Help and Their Approach

Fabian Bengtsson Media AB serves a range of clients, including sports organizations, event hosts, brands, and companies in need of targeted PR and communications support. The agency’s approach is rooted in journalistic integrity—rather than pushing overt marketing messages, it focuses on creating newsworthy stories that resonate with media outlets and audiences. This method is informed by the founder’s extensive background, which includes serving as press manager for Brandspot AB and Match Cup Sweden (2013–2016), as well as the North Sea Tall Ships Regatta in Gothenburg (2016). By combining PR strategy with hands-on journalism, the agency helps clients build credibility and reach through earned media. The team operates with a flexible, project-based mindset, adapting to the unique needs of each assignment, whether it’s a multi-day regatta or a long-term brand campaign.

Location and Credentials

Based in Panama City, Panama, Fabian Bengtsson Media AB brings a unique international perspective to its work. The agency’s headquarters are located at Avenida Ricardo Arias in Panama City, Panama, positioning it to serve clients across Latin America, Europe, and beyond. While the firm has strong ties to Swedish media and events, its presence in Panama allows it to tap into the region’s growing communications market. The agency was founded in 2012 and has since built a reputation for delivering reliable, results-oriented PR and communications services. Its track record includes managing media operations for some of the world’s most prestigious sailing events, demonstrating a capacity to handle complex, high-stakes communications challenges.

Fabian Bengtsson Media AB is a good fit for organizations seeking a boutique PR agency with deep expertise in sports and event communications. Companies looking for a consultant who understands both the journalistic and strategic sides of PR will find value in its services. The agency is particularly suited for Swedish and international brands involved in sailing, sports events, or those needing to strengthen their media presence in Panama and beyond.