Facinas Advisory

Facinas Advisory is a public relations and communications agency based in Settat, Morocco, that focuses exclusively on financial communications and investor relations. Founded in 2024, the firm serves publicly listed companies in Morocco and across the African continent, helping them articulate their value propositions to financial markets and build lasting trust with investors.

Specialized Services in Financial Communications

Facinas Advisory offers a tailored suite of services designed to address the specific communication needs of publicly traded companies. Each service is crafted to support different stages of the financial reporting and investor engagement cycle. The agency’s consultants come from backgrounds in investor relations and asset management, applying international best practices to their work.

• Equity story development: Framing a company’s value proposition convincingly for financial markets
• Capital Markets Day: Creating impactful, lasting visibility for a company’s value creation strategy
• Results publication: Communicating financial and extra-financial performance effectively
• Investor relations: Building quality, trust-based relationships with market participants

Methodology and Approach

Facinas Advisory takes a structured, step-by-step approach to financial communications. The agency works closely with clients to understand their unique business model, strategic objectives, and target investor base. For equity story formulation, consultants analyze the company’s competitive positioning and financial drivers to create a narrative that resonates with analysts and institutional investors. During Capital Markets Days, Facinas Advisory helps design presentations and materials that clearly articulate long-term value creation plans. When publishing results, the agency ensures that performance data is presented clearly and consistently, while investor relations programs are built around proactive engagement and transparency. This methodology is grounded in the team’s direct experience in both investor relations and asset management, giving them a practical understanding of what investors expect.

Location and Reach

Based in Settat, in the Casablanca-Settat region of Morocco, Facinas Advisory is strategically positioned to serve companies across North and Sub-Saharan Africa. Settat’s proximity to Casablanca, the country’s financial hub, allows the agency to maintain close ties with the Moroccan capital market while also supporting clients in other African jurisdictions. The agency’s focus on the continent reflects a recognition that African companies increasingly need sophisticated financial communication strategies to attract international capital. While Facinas Advisory is a young firm founded in 2024, its consultants bring years of experience from within the investor relations and asset management sectors, offering clients a blend of local market knowledge and international standards.

Facinas Advisory is a good fit for publicly listed companies in Morocco and Africa that are looking to improve the clarity and impact of their financial communications. It is particularly suited for firms preparing for a capital markets event, seeking to refine their equity story, or aiming to strengthen ongoing investor relations. Companies that value a boutique, hands-on approach with a focus on financial and extra-financial performance will find the agency’s services aligned with their needs.