Fair and Square

Fair and Square is a public relations and communications agency based in Paris, France, that focuses exclusively on the non-profit and associative sector. Founded in 2023, the agency was created with a clear mission: to support associations and non-profit organizations throughout their development journey. The name reflects a commitment to transparency and equitable partnerships, positioning the agency as a dedicated partner for organizations that often require specialized communication strategies tailored to their unique challenges and budgets.

Industry Specialization: The Associative Sector

Fair and Square distinguishes itself by concentrating its expertise on the associative milieu. While many PR agencies serve corporate clients, Fair and Square has chosen to focus on the specific needs of non-profits, charities, foundations, and community organizations. This specialization means the team understands the regulatory, financial, and ethical considerations that come with communicating for a cause. The agency works with associations at various stages of growth, from grassroots initiatives seeking visibility to established organizations looking to expand their influence. By centering its practice on this sector, Fair and Square has developed a nuanced understanding of how to craft messages that resonate with donors, volunteers, and beneficiaries without compromising the integrity of the mission.

Services and Capabilities

Given its focus on public relations and communications for associations, Fair and Square likely offers a range of services designed to help these organizations build awareness, engage stakeholders, and achieve their advocacy or fundraising goals. While the agency’s core offering revolves around strategic communication, typical services for a boutique agency in this space include:

• Strategic communication planning and messaging development for non-profits
• Media relations and press outreach to secure coverage in relevant outlets
• Content creation for websites, newsletters, and social media platforms
• Crisis communication support for sensitive issues common in the associative sector
• Campaign management for fundraising drives and awareness initiatives
• Brand storytelling and narrative development to humanize organizational missions
• Event coordination and public relations for galas, conferences, or community events
• Digital communication and social media strategy tailored to cause-driven audiences

These services are delivered with an understanding that non-profits often operate with limited resources, so Fair and Square likely emphasizes efficiency and measurable impact over flashy, high-cost tactics.

Methodology and Philosophy

Fair and Square operates with a collaborative philosophy. The agency’s approach is built on the idea of evolving together with its clients, suggesting a long-term, partnership-driven model rather than transactional engagements. For associations, this is particularly valuable because communication strategies often need to adapt as the organization grows, faces new challenges, or shifts its priorities. By embedding itself in the client’s journey, Fair and Square can offer continuity and a deep understanding of the organization’s culture and goals. The agency’s Parisian base also places it at the heart of France’s associative ecosystem, where many national and regional non-profits are headquartered.

Location and Reach

Based at 28 Rue de l'Amiral Mouchez in the 14th arrondissement of Paris, Fair and Square operates from a city known for its vibrant non-profit and cultural sectors. Paris is not only a hub for large international associations but also home to countless local initiatives. This location allows the agency to maintain close relationships with clients across the Ile-de-France region while also serving organizations throughout France. The agency’s proximity to key media outlets, government offices, and funding bodies in Paris can be an advantage for associations seeking to amplify their voice at a national level.

Fair and Square is a good fit for any association or non-profit organization in France that values a partner with deep sector knowledge, a transparent approach, and a genuine commitment to helping them grow. Whether you are a small local charity or a mid-sized foundation, this agency offers specialized expertise that generalist firms may lack.