Fatos & Dados

Fatos & Dados is a public relations and communications consultancy based in Sao Paulo, Brazil, that has been operating since 2008. The agency specialises in helping brands, organisations, and their agencies strengthen their image, brand, and reputation through strategic communication. Unlike many PR firms that focus solely on media relations, Fatos & Dados has developed a proprietary methodology that emphasises measurement and accountability, making it a distinctive player in the Brazilian communications landscape.

Proprietary Measurement Methodology

At the core of Fatos & Dados' approach is its exclusive RI2 - Indicador de Imagem e Reputação (Image and Reputation Indicator). This metric is designed to assess the achievement of communication goals and objectives from multiple perspectives, measuring not just the quantity of media exposure but also its quality. The agency also offers the RI2m - Indicador de Retorno Monetário (Monetary Return Indicator), which translates communication efforts into tangible financial returns. This focus on data-driven results is relatively uncommon among PR agencies in Brazil, and it positions Fatos & Dados as a firm that values transparency and proof of impact. The agency's methodology is applied across on and offline media monitoring, analysis, and strategic consulting, ensuring that clients can see clear connections between their communication activities and business outcomes.

Integrated Services and Strategic Consulting

Fatos & Dados provides a comprehensive suite of services designed to build and protect corporate reputations. Their offerings include proprietary monitoring solutions for both online and offline media, allowing clients to track their presence across all relevant channels. The agency also specialises in content production, creating materials that align with brand messaging and audience expectations. Strategic consulting forms another pillar of their work, where they advise clients on reputation management, crisis prevention, and sensitive situation handling. By combining these capabilities, Fatos & Dados helps companies and institutions navigate complex communication challenges while maintaining a consistent and positive image across different publics.

• Media monitoring (on and offline)
• Reputation analysis and measurement (RI2 and RI2m indicators)
• Content production and messaging
• Strategic communication consulting
• Crisis prevention and sensitive situation management
• Brand and image strengthening

Client Profile and Market Position

Fatos & Dados is best suited for brands, organisations, and their agencies that value rigorous measurement and are looking for more than traditional PR coverage. Their approach appeals to clients who want to understand the true return on their communication investments, whether through improved reputation scores or quantified monetary impact. The agency's location in Sao Paulo, Brazil's economic and media hub, gives it access to a wide range of companies operating in the country's competitive market. Since 2008, Fatos & Dados has built a reputation for reliability and methodological innovation, making it a strong choice for businesses that need to manage complex stakeholder relationships and prevent reputation crises. The agency's emphasis on data and results makes it particularly relevant for organisations in regulated industries, consumer goods, or any sector where reputation directly affects business performance.

In summary, Fatos & Dados offers a unique combination of strategic consulting and proprietary measurement tools that set it apart in the Brazilian PR market. Based in Sao Paulo, the agency serves clients who demand accountability and clear evidence of communication effectiveness. Whether working directly with brands or through their agencies, Fatos & Dados provides the analytical rigour and strategic depth needed to build lasting reputation and prevent potential crises.