Feedback - Comunicação e Estratégia

Feedback - Comunicação e Estratégia is a public relations and communications agency based in Maputo, Mozambique. The firm focuses on building and strengthening the reputation of businesses and institutions through strategic communication that integrates technology and local insights. Founded with a mission to improve organizational culture and visibility, the agency has established itself as a practical partner for clients navigating Mozambique’s evolving media and business landscape.

Specialist Expertise in Strategic Communication and Reputation Management

Feedback - Comunicação e Estratégia brings deep expertise in strategic communication, particularly around identity, brand values, and reputation. The agency’s work is rooted in understanding how communication shapes organizational culture and public perception. By focusing on areas such as "comunicação para liderança" (communication for leadership) and "marca e valores" (brand and values), the team helps clients align their internal messaging with external positioning. This approach is especially relevant in Mozambique, where businesses often need to bridge local cultural nuances with global communication standards. The agency’s recognition for winning Lusophone awards for content in local languages demonstrates its ability to craft messages that resonate authentically with Mozambican audiences.

How They Apply Their Expertise

The agency applies its strategic focus through a range of tailored services. For example, Feedback - Comunicação e Estratégia offers media training and crisis communication support, helping leaders prepare for high-stakes interactions with the press or public. Their "comunicação de crise" (crisis communication) service is designed to protect and restore reputation during challenging times. Additionally, the firm provides "formação em comunicar para influenciar" (training in communicating to influence), which equips executives with the skills to deliver persuasive messages. The agency also emphasizes internal communication strategies, refining messaging to improve team dynamics and organizational cohesion. A notable project includes launching a radio literacy program in Lisbon, Portugal, which highlights their capacity to extend communication strategies beyond Mozambique.

Services and Specialties

Feedback - Comunicação e Estratégia offers a comprehensive suite of services tailored to the needs of businesses and institutions. While specific service offerings were not fully detailed, based on their stated keywords and industry focus, the agency likely provides the following:

• Strategic communication planning and consulting
• Reputation management and brand positioning
• Media relations and press office support
• Crisis communication and issues management
• Internal communication and employee engagement
• Corporate social responsibility (CSR) strategy and reporting
• Content creation for digital and traditional channels
• Media training and executive communication coaching
• Sustainability communication and reporting
• Social investment strategy and community relations

These services are designed to help clients enhance their visibility, build trust with stakeholders, and navigate complex communication challenges. Feedback - Comunicação e Estratégia’s approach combines local market knowledge with modern communication tools, ensuring that strategies are both practical and effective.

Who They Work With

Feedback - Comunicação e Estratégia is a good fit for businesses and institutions in Mozambique that need to strengthen their public image, improve internal communication, or navigate reputational risks. The agency’s expertise in CSR and sustainability communication makes it particularly relevant for companies with social investment programs or those seeking to align with global sustainability standards. Organizations in sectors such as finance, energy, NGOs, and government may benefit from the firm’s ability to craft messages that resonate across diverse audiences. For leaders looking to enhance their personal communication skills or manage crisis situations, Feedback - Comunicação e Estratégia offers targeted training and support. Based in Maputo, the agency is well-positioned to serve clients throughout Mozambique, with a track record that includes international projects in Portugal. Ultimately, the firm is suited for any organization that values clear, strategic communication as a tool for long-term growth and reputation building.