Feel Good Solutions by Melanie Schacker

Feel Good Solutions by Melanie Schacker is a specialized communications agency based in Saalfelden, Austria, that works primarily with businesses in the hospitality, tourism, and leisure sectors. Founded in 2023, the agency focuses on creating communication strategies that improve the experience of both employees and guests, from first contact through long-term loyalty. The agency’s approach is grounded in the belief that satisfied, engaged teams naturally deliver better service, which in turn builds stronger relationships with customers and partners. While the agency is young, its founder brings a blend of communications expertise and a dedicated focus on feel-good management, offering a distinct service for companies in the Alpine region and beyond.

How the Agency Helps

Feel Good Solutions by Melanie Schacker helps organizations align their internal and external communications with a philosophy of mindful, people-centered interaction. The agency’s work typically begins with an assessment of the client’s current communication landscape, including employee engagement and guest touchpoints. From there, they design modular communication measures that can be implemented along the entire “team and guest journey.” This might involve refining employer branding to attract and retain talent, improving internal communication to foster a positive workplace culture, or developing marketing and sales communications that feel authentic and service-oriented. The agency also offers consulting on communication strategy, helping clients set priorities and measure impact. A key differentiator is the integration of feel-good management principles, which aim to boost employee well-being and, by extension, customer satisfaction.

Services and Specialties

Based on the agency’s stated focus areas and industry keywords, Feel Good Solutions by Melanie Schacker offers a range of communications services tailored to hospitality, tourism, and lifestyle brands. These include:

• Public relations and media relations, with an emphasis on tourism, business travel, leisure, and sport
• Influencer relations and content marketing to reach target audiences authentically
• Internal communication strategies to support employee engagement and retention
• Marketing and sales communication, including point-of-sale, point-of-interest, out-of-home, and word-of-mouth campaigns
• Digital content strategy and social media strategy
• Storytelling and narrative development for brands and destinations
• Feel-good management consulting and training to improve workplace culture
• Management consulting focused on communication and employee experience

These services are designed to be modular, allowing clients to select the specific support they need, whether that’s a full communications overhaul or targeted assistance with a single campaign.

Location and Local Focus

Feel Good Solutions by Melanie Schacker is headquartered in Saalfelden, a town in the Salzburg region of Austria. This location places the agency at the heart of one of Europe’s most important tourism and leisure areas, surrounded by alpine destinations, hotels, and outdoor recreation businesses. The agency’s deep understanding of the local market is a clear advantage for clients in the region, but its services are also applicable to destinations and hospitality businesses elsewhere. Being based in Saalfelden allows the agency to stay closely connected to the rhythms and needs of the tourism industry, from ski resorts and mountain hotels to wellness retreats and business travel venues. The agency’s work often involves helping these businesses communicate their unique value to both local and international audiences.

Who This Agency Is a Good Fit For

Feel Good Solutions by Melanie Schacker is best suited for small to medium-sized enterprises in the hospitality, tourism, and leisure sectors that want to improve their communication with employees and guests. It is particularly well-aligned with hotels, destination management organizations, sports and recreation facilities, and lifestyle brands that value a human-centered approach. Companies looking to strengthen their employer brand, reduce staff turnover, or create a more positive guest experience will find the agency’s feel-good management perspective valuable. The agency is also a good fit for businesses that want to integrate internal and external communications more closely, ensuring that the way they treat their team reflects the way they want to be seen by the public. Because the agency is relatively new, it may be especially responsive and flexible for clients seeking a hands-on, personalized partnership.