Fiona & Company

Fiona & Company is a public relations and communications agency based in Nairobi, Kenya. Founded in 2017, the firm positions itself as a client-first collective of young professionals who focus on applying creative and affordable solutions to modify behavior. The agency operates at the intersection of strategic communications, digital engagement, and community outreach, serving clients across consumer internet, technology, and information services sectors.

Services and Specialties

Fiona & Company offers a broad range of communications services tailored to meet the needs of modern organizations. The agency's core competencies include public affairs, crisis management, strategic planning, and brand building. They also provide social media management and community outreach programs designed to engage target audiences effectively. Given their focus on behavior modification, the firm places a strong emphasis on messaging that drives action rather than mere awareness.

Typical service offerings from Fiona & Company include:

• Public relations strategy and campaign development
• Public affairs and government relations
• Social media management and content creation
• Crisis communications and reputation management
• Brand positioning and messaging
• Community outreach and stakeholder engagement
• Strategic planning for communications initiatives
• Digital marketing and consumer internet campaigns

Client Focus and Industry Expertise

Fiona & Company primarily works with organizations in the consumer internet, technology, and information services sectors. Their client base includes both startups and established companies looking to build or refresh their brand presence in the Kenyan market. The agency's experience in public affairs makes them particularly suited for clients navigating regulatory environments or seeking to influence policy through strategic communications. Additionally, their background in community outreach positions them well for organizations that need to connect with local stakeholders or build grassroots support.

The firm's approach is rooted in understanding the unique dynamics of the Kenyan market. Being based in Nairobi, the capital city and a major hub for business and innovation in East Africa, gives Fiona & Company a strategic advantage. They are familiar with the local media landscape, cultural nuances, and consumer behavior patterns that are essential for effective communications in the region.

Approach and Philosophy

Fiona & Company describes itself as a "client-first PR collective," which reflects their emphasis on collaboration and tailored solutions. Rather than applying a one-size-fits-all model, the agency works closely with clients to understand their specific challenges and goals. Their focus on affordability is notable, as many small and medium-sized enterprises in Nairobi seek cost-effective communications support without sacrificing quality. The agency's team of young professionals brings fresh perspectives and digital-first thinking to every engagement, which is particularly valuable for clients targeting younger demographics or operating in fast-moving sectors like consumer internet and technology.

The agency's philosophy centers on behavior modification—helping clients shift how audiences think, feel, or act in relation to a brand, issue, or cause. This approach requires deep research, creative messaging, and consistent execution across multiple channels. Fiona & Company integrates traditional public relations tactics with modern digital tools to ensure campaigns resonate with both online and offline audiences.

Location and Credentials

Fiona & Company operates from its headquarters in Nairobi, Nairobi County, Kenya. Since its founding in 2017, the agency has built a reputation for delivering results-driven communications services in a competitive market. While the firm primarily serves clients in Kenya, its capabilities extend to regional and international organizations looking to establish or strengthen their presence in East Africa. The agency's young, energetic team and commitment to affordability make them a practical choice for businesses that need impactful communications without the premium price tag of larger firms.

Fiona & Company is best suited for organizations in the consumer internet, technology, and information services sectors that require strategic communications support, particularly those focused on public affairs, community outreach, or brand building in the Kenyan market. Startups, nonprofits, and mid-sized companies that value a collaborative, budget-conscious partner will find the agency's approach aligned with their needs.