FITCOM

FITCOM is a public relations and communications consultancy based in Tampa, United States, that specializes in serving the fitness and wellness industry. Founded in 2020 by Chris Gurrie, a communication professor with a personal passion for fitness, the agency offers a unique blend of strategic communication, writing, and branding services tailored to solo fitness professionals and small business owners. Rather than providing full-scale agency retainers, FITCOM operates on a flexible, concierge model—clients can access professional communication services as needed, whether for a one-off project or ongoing support.

Services and Specialties

FITCOM’s service offering is built around the communication needs of fitness experts, coaches, trainers, and wellness leaders. The agency provides a range of tactical and strategic services designed to help these professionals manage their messaging and brand presence without the overhead of a traditional agency. Key areas of expertise include:

• Strategic communication consulting and brand management
• Writing and editing for marketing materials, blogs, and social media
• Speech and presentation coaching for events, videos, or public talks
• Social media strategy and content creation
• Booth setup and swag management for fitness expos and events
• Brand strategy development, including logo focus groups and research
• Referrals to partners in legal, creative, lead generation, media, and PR for larger projects

The agency also offers technical writing and editing services, drawing on Chris Gurrie’s background as a published author and contributor to outlets like the Huffington Post. This combination of academic rigor and practical fitness industry knowledge allows FITCOM to deliver clear, effective communication that resonates with target audiences.

Who They Help

FITCOM is designed for solo fitness professionals and small business owners in the health, wellness, and fitness space. This includes personal trainers, yoga instructors, gym owners, fitness bloggers, wellness coaches, and entrepreneurs who need professional communication support but may not have the budget or scale for a full-service agency. The agency also serves as a networking hub, connecting clients with talent for tasks of any size—from a single social media post to a full brand refresh. By focusing on the intersection of fitness and communication, FITCOM fills a niche that larger agencies often overlook: the day-to-day messaging needs of independent fitness professionals who want to build their brand, engage their community, and grow their business.

Approach and Philosophy

FITCOM’s approach is rooted in the belief that fitness experts shouldn’t have to sacrifice quality communication because of cost or complexity. The agency’s concierge model means clients can request services as infrequently or frequently as needed—whether it’s a quick proofread of a newsletter, coaching for a keynote speech, or a full brand strategy session. Chris Gurrie’s background as a communication professor brings an academic lens to the work, emphasizing clarity, consistency, and audience impact. The agency also leverages its network to refer larger, ongoing projects to trusted partners, ensuring clients have access to comprehensive support without being locked into long-term contracts. This flexible, education-driven approach makes FITCOM a practical resource for fitness professionals who value strategic communication but need it on their own terms.

Location and Credentials

Based in Tampa, United States, at 2203 N Central Ave, FITCOM is deeply embedded in the local fitness and wellness community. Tampa’s growing health and fitness scene provides a natural client base, but the agency serves clients nationally through its remote-friendly services. Chris Gurrie’s credentials include co-authoring a business communication textbook, professional public speaking experience, and bylines in major publications like the Huffington Post. This blend of academic expertise and real-world writing gives FITCOM a credible voice in both the communication and fitness industries.

FITCOM is a good fit for solo fitness professionals, small gym owners, wellness coaches, and health entrepreneurs who need reliable, on-demand communication support without the complexity of a traditional agency. Whether you’re launching a new brand, preparing for a speaking engagement, or simply want to refine your social media voice, FITCOM offers a tailored, approachable solution from the Tampa area.