FITZ & CO
FITZ & CO is a public relations agency based in New York (founded 1995).
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About FITZ & CO
Founded in 1995 by Sara Fitzmaurice, FITZ & CO emerged from a recognition that the art world needed more than just press releases. At a time when cultural institutions were beginning to understand the power of strategic storytelling, the agency positioned itself as a bridge between the creative sector and broader audiences. Over nearly three decades, FITZ & CO has grown from a small New York operation into a firm with offices in Los Angeles and London, employing around 46 people and generating approximately $7 million in annual revenue. Its longevity speaks to a consistent approach: treating art and culture as serious fields requiring sophisticated communications strategies.
Current Focus and Core Expertise
Based at 275 Canal St in New York, United States, FITZ & CO today serves as a strategic communications and marketing agency specializing in art, culture, luxury, and technology. The agency's work is rooted in the belief that cultural organizations and brands benefit from integrated campaigns that combine traditional public relations with modern digital tools. Rather than treating art marketing as a niche, FITZ & CO approaches it with the same rigor applied to any high-stakes industry. The agency is known for its ability to navigate the complex art world ecosystem, connecting museums, galleries, and artists with new audiences while maintaining the integrity of their missions. FITZ & CO's expertise extends to cultural branding, audience development, and event production, all tailored to the unique rhythms of the art market.
Services and Specialties
FITZ & CO offers a comprehensive range of services designed to meet the needs of cultural and luxury clients. The agency's offerings are built around strategic communications, public relations, marketing, and audience development, with a strong emphasis on digital campaigns and social media. Event production is a particular strength, reflecting the agency's roots in creating memorable experiences that drive engagement. Below is a list of core services and specialties typical of FITZ & CO's work:
- Strategic communications and public relations campaigns
- Media relations and press outreach
- Social media marketing and digital campaigns
- Audience development and analytics
- Event production and special events
- Cultural branding and messaging
- Marketing counsel and marketing innovation
- Influencer outreach and art world networking
- Museum marketing and gallery promotion
- Art campaign strategy and cultural marketing
These services are delivered with a focus on results that matter to cultural institutions: increased visibility, stronger donor and visitor engagement, and a clearer brand narrative. FITZ & CO's approach is data-informed but not data-driven, allowing for creative flexibility within measurable frameworks.
Who Benefits from FITZ & CO
FITZ & CO is best suited for museums, galleries, cultural organizations, artists, and luxury brands that need to communicate their value to discerning audiences. The agency has worked with notable clients such as Art Basel, Google Arts & Culture, and Sotheby's, demonstrating its capacity to handle both established institutions and emerging platforms. Smaller galleries and individual artists can also benefit from the agency's expertise in art world navigation and audience development, though the firm's scale and pricing are likely better aligned with mid-sized to large organizations. For anyone in the art, culture, or luxury sectors looking to build a stronger public presence without sacrificing authenticity, FITZ & CO offers a proven track record from its base in New York, United States, with additional reach through its Los Angeles and London offices. The agency is particularly valuable for clients seeking to bridge the gap between traditional art audiences and newer, digitally native demographics, a challenge that requires both strategic depth and creative execution.
Key facts
- Team size: 11-50 employees
- Headquarters: 275 Canal St, New York, New York, United States, 10013-4086
- Address: 275 Canal St , New York New York United States 10013-4086
- Annual revenue: 30982000
- SIC codes: 7389
Keywords & focus
Topics and areas FITZ & CO works with.
- events
- social media
- art world
- public relations
- marketing
- digital marketing
- social media marketing
- special events
- media relations
- marketing & marketing counsel
- audience development
- public relations campaigns
- social & digital
- communications
- public relations & communications services
- art influence
- cultural branding
- digital campaigns
- museum marketing
- art marketing innovation
- gallery promotion
- art world navigation
- cultural marketing
- digital marketing for art
- art industry networking
- art campaign strategy
- art event production
- art audience analytics
- art marketing agency
- influencer outreach
- +43 more
Technologies
Outlook, Blue Host, Microsoft Office 365, Route 53, Slack, Mobile Friendly, Google Analytics, ShareThis, WordPress.org, Google Tag Manager, Nginx, Circle
Industries served by FITZ & CO
FITZ & CO works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about FITZ & CO
Common questions and answers about FITZ & CO, their services, location, and how to work with them.
- Where is FITZ & CO located?
- FITZ & CO is headquartered in New York.
- What services does FITZ & CO offer?
- FITZ & CO offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does FITZ & CO serve?
- FITZ & CO serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is FITZ & CO a verified PR agency?
- FITZ & CO is listed on Online PR. Verification status is shown on their profile.
- How can I contact FITZ & CO?
- You can visit their website at http://www.fitzandco.com
- How many reviews does FITZ & CO have?
- FITZ & CO has 0 client reviews with an average rating of 0.0 out of 5.
- When was FITZ & CO founded?
- FITZ & CO was founded in 1995.
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