FleishmanHillard HighRoad (FHR)

FleishmanHillard HighRoad (FHR) is a well-established communications agency with a strong presence in Toronto, Canada. Headquartered at 33 Bloor St E in the city's core, the firm was formed in 2017 through the merger of FleishmanHillard Canada and the Canadian agency High Road. This combination brought together global resources and deep local market knowledge, creating a mid-sized agency with the backing of a worldwide network. Toronto, as Canada's largest city and a hub for corporate headquarters, financial services, and major institutions, provides a natural base for FleishmanHillard HighRoad (FHR) to serve a diverse range of clients across the country.

What They Do

FleishmanHillard HighRoad (FHR) focuses on integrated communications that blend public relations, brand marketing, and digital strategy. The agency works across reputation management, public affairs, crisis communications, and social engagement. A key part of their approach is using data and analytics to guide campaigns, with a growing emphasis on AI-powered tools to enhance strategic insights and measurement. While they operate as part of the global FleishmanHillard network, the Toronto office maintains a distinct Canadian identity, serving clients from coast to coast. Their service offerings include:

• Public relations and media relations
• Reputation management and crisis communications
• Public affairs and government relations
• Brand marketing and integrated campaigns
• Digital strategy and social media engagement
• Influencer relations and experiential marketing
• Data-driven insights and analytics
• Content creation and storytelling

Who They Serve

The agency serves a broad mix of sectors, including corporate, consumer, healthcare, and financial services. In Toronto and across Canada, FleishmanHillard HighRoad (FHR) works with both large multinational corporations and Canadian organizations, helping them navigate complex communications challenges. Their experience spans industries such as technology, food and beverage, retail, and professional services. The firm's ability to combine global best practices with local nuance makes them a practical choice for companies that need to manage reputation across multiple markets while maintaining a strong Canadian point of view.

Areas of Expertise

FleishmanHillard HighRoad (FHR) is particularly known for its work in reputation management and public affairs. In Canada's regulatory environment, where public opinion and government relations often intersect, the agency helps clients anticipate and respond to issues before they escalate. Their crisis communications practice is built around rapid response and strategic messaging, drawing on the global FleishmanHillard network's experience in high-stakes situations. On the brand marketing side, the Toronto team focuses on creating campaigns that resonate with Canadian audiences, often blending traditional media with digital and social channels. The agency also emphasizes diversity and bold thinking in its approach, aiming to deliver measurable results rather than just creative concepts.

FleishmanHillard HighRoad (FHR) is a strong fit for organizations that need a mid-sized agency with big-agency resources but local decision-making. Companies in regulated industries, those facing reputation challenges, or brands looking to strengthen their Canadian presence will find value in their integrated capabilities. Their Toronto headquarters, along with offices in Montreal, Ottawa, Vancouver, New York, and Los Angeles, positions them to serve clients who operate across North America while maintaining a focus on the Canadian market. For businesses seeking a partner that combines strategic rigor with practical execution, FleishmanHillard HighRoad (FHR) offers a balanced option in Canada's competitive communications landscape.