Food Disinfo Lab

Food Disinfo Lab is a specialized public relations and communications agency that focuses on the intersection of food systems, public health, and narrative change. The agency's core mission is to identify emerging threats and opportunities for accelerating healthy, just, climate-smart eating, and it coordinates narrative campaigns designed to influence policy, opinion, and culture. While the agency's name suggests a focus on disinformation, its work is broader, encompassing strategic communications that help clients navigate complex food and sustainability landscapes.

Services and Specialties

Food Disinfo Lab offers a range of public relations and communications services tailored to organizations working in food, agriculture, and climate advocacy. Their expertise lies in narrative strategy, which involves crafting and disseminating messages that shape public discourse. Typical services include:

• Narrative change campaign design and coordination
• Strategic communications planning for policy influence
• Media relations and press outreach
• Crisis communications related to food mis- or disinformation
• Audience analysis and message testing
• Digital content creation and social media strategy
• Partnership development with like-minded organizations

These services are not generic; they are deeply informed by research into how information spreads and how narratives can be shifted to support healthier, more equitable, and environmentally sustainable food systems.

Who They Help

Food Disinfo Lab primarily serves organizations and coalitions that are working to transform food systems. This includes non-profits, advocacy groups, research institutions, and policy-focused organizations. Their clients are likely those seeking to counter misinformation about topics like plant-based diets, regenerative agriculture, or food justice. The agency also supports initiatives aimed at influencing government policy or corporate practices related to food and climate. By focusing on narrative change, Food Disinfo Lab helps these groups move beyond simple messaging to create lasting shifts in public opinion and cultural norms.

Approach and Philosophy

The agency's approach is data-driven and strategic. They begin by identifying emerging threats and opportunities in the information environment—whether that's a viral piece of misinformation or a new policy window. From there, they coordinate campaigns that align multiple stakeholders around a unified narrative. This often involves working with scientists, community leaders, and media partners to amplify credible voices. Food Disinfo Lab emphasizes that effective communications requires understanding the emotional and cultural dimensions of food choices, not just conveying facts. Their work is grounded in the belief that changing what people eat requires changing the stories they tell about food.

Location and Credentials

While Food Disinfo Lab is not tied to a single physical headquarters, the agency operates remotely and collaborates with partners across the United States and internationally. This decentralized model allows them to tap into expertise from various regions, which is particularly valuable for addressing food systems issues that vary by geography. The agency's team includes professionals with backgrounds in public health, communications, and environmental advocacy. Their credentials are demonstrated through their work on high-impact campaigns that have influenced policy and public discourse around food and climate.

Ideal Client Fit

Food Disinfo Lab is a good fit for organizations that are serious about shifting the conversation around food systems. This includes foundations funding food advocacy, non-profits working on sustainable agriculture, and coalitions pushing for policy reforms. Clients who need help cutting through noise and misinformation, and who value a strategic, research-backed approach to communications, will find the agency's services particularly valuable. The agency is best suited for those who understand that narrative change is a long-term investment and who are committed to collaborative, evidence-based campaigns.