Forculus Strategic Communications

Forculus Strategic Communications is a strategic planning, communications, and public affairs consultancy based in San Juan, Puerto Rico. Founded in 2008, the firm provides public relations and communications services to a diverse clientele, including private sector businesses and government agencies. The agency emphasizes its ability to tailor solutions for specific projects, drawing on a broad network of professional resources.

Core Services and Specialties

Forculus Strategic Communications offers a range of services centered on strategic communications and public affairs. The firm’s capabilities are designed to support clients in navigating complex regulatory, media, and community landscapes. While specific service offerings are not exhaustively listed, based on the firm’s description and project experience, likely specialties include:

• Strategic communications planning and counsel
• Public relations and media management
• Community outreach and stakeholder engagement
• Public affairs and government relations
• Crisis communications and reputation management
• Brand positioning and messaging development
• Media training and spokesperson preparation

Industries and Client Base

Forculus Strategic Communications serves a broad roster of clients, with particular expertise in supporting large-scale infrastructure operations. The firm has developed deep experience in the private sector energy, surface and maritime transportation, health, and information technology sectors. These projects often require extensive public relations and community outreach, especially when involving complex permitting or regulatory processes. On the public sector side, Forculus has worked with key government entities in Puerto Rico, including the Government Development Bank for Puerto Rico, the Puerto Rico Public-Private Partnership Authority, the Puerto Rico Industrial Development Company, the Office of the Governor, and the Office of Management and Budget. This dual focus on private and public clients gives Forculus a well-rounded perspective on the communications challenges facing organizations in Puerto Rico.

Approach and Philosophy

The name Forculus is inspired by the Roman god protector of the door, reflecting the firm’s belief that effective communication is the gateway to sustainable business success. The agency’s approach is grounded in the collective experience of its principals and associates, who bring over 100 years of combined expertise in communications and public affairs. Forculus Strategic Communications is a small, minority-owned firm that positions itself as dynamic and agile, capable of assembling customized teams for virtually any project. The firm’s principals—Francisco Javier Cimadevilla, Adriana Benítez, José Luis Cedeño, and Eugenia Valdés-Balsinde—anchor the firm’s reputation with sterling credentials and deep connections in media, government, and the Puerto Rico business community.

Location and Credentials

Headquartered in San Juan, Puerto Rico, Forculus Strategic Communications is deeply embedded in the local business and political landscape. The firm’s location in the capital city provides direct access to key media outlets, government offices, and industry stakeholders throughout the island. Since its founding in 2009, Forculus has built a strong track record of serving both private enterprises and public agencies, often on high-stakes projects with significant community impact. The firm’s minority-owned status and its principals’ extensive networks further enhance its ability to navigate the unique cultural and regulatory environment of Puerto Rico. For organizations seeking a communications partner with local insight, established relationships, and a flexible, project-oriented approach, Forculus Strategic Communications is a solid choice for complex public relations and public affairs challenges in the Caribbean region.