FPCI - Foreign Press Consulting Israel

FPCI - Foreign Press Consulting Israel serves a diverse range of clients, from high-tech startups and established enterprises to cultural institutions, non-profits, and academic bodies. Founded in 2005 by Michal Marmary, the agency has built a reputation for helping organizations in Israel tell their stories to international audiences. Its client list includes major names like The Israel Museum, the Robert H. Smith Faculty of Agriculture, the Jewish National Fund, and the Cameri Theater, as well as high-profile conferences such as Agritech and the Homeland Security & Cyber Conference.

Strategic Media Consulting for Global Reach

FPCI - Foreign Press Consulting Israel specializes in bridging the gap between Israeli organizations and the global media landscape. Rather than focusing solely on local press, the agency concentrates on securing coverage in top international outlets. Its team has placed stories in prominent newspapers and broadcasters, including the New York Times, the Guardian, Le Figaro, CNN, BBC Radio, and Chinese Central TV. This international focus is particularly valuable for clients seeking to raise their profile beyond Israel’s borders, whether to attract foreign investment, tourism, or partnerships. The agency’s approach is rooted in understanding what makes a story newsworthy for foreign correspondents and editors, combining journalistic instincts with strategic media planning.

Key Services and Specialties

While FPCI - Foreign Press Consulting Israel tailors its services to each client, its core offerings revolve around media relations and communication strategy. The agency typically provides the following:

• International media placement and pitching to top-tier outlets
• Media crisis management and rapid response communication
• Strategic media consulting and campaign development
• Media production, including video and written content
• Social media strategy and management for global audiences
• Media training and preparation for interviews
• Reputation management and brand positioning

These services are designed to help clients navigate the complexities of international media, from crafting compelling narratives to handling sensitive issues. The agency’s boutique size allows it to maintain a hands-on, tailored approach, often becoming deeply integrated into the client’s team. This is especially important for organizations that require round-the-clock support, such as those facing media scrutiny or launching global campaigns.

Based in Rehovot, Serving Israel and Beyond

Operating from Rehovot, in Israel’s Center District, FPCI - Foreign Press Consulting Israel is strategically located to serve clients across the country, including those in Tel Aviv, Jerusalem, and the broader high-tech corridor. Rehovot itself is home to major scientific and agricultural institutions, such as the Weizmann Institute of Science and the Faculty of Agriculture, which aligns with the agency’s experience in science and technology PR. Despite its local base, the agency’s reach is thoroughly international, with proven success in placing stories in European, Asian, and American media. This dual focus—deep roots in Israel combined with a global outlook—makes FPCI a strong partner for any organization looking to amplify its message on the world stage.

FPCI - Foreign Press Consulting Israel is a good fit for organizations that need more than just standard PR—those that require a strategic partner with deep media connections and a proven ability to secure high-impact international coverage. It is particularly well-suited for high-tech companies, cultural institutions, NGOs, and academic bodies that want to build or strengthen their presence in foreign markets. The agency’s boutique model means clients receive dedicated attention and customized strategies, rather than a one-size-fits-all approach. For entities seeking to navigate the complexities of international media from a base in Israel, FPCI offers a combination of local expertise and global reach that is hard to match.