Franses Global
Franses Global is a public relations agency based in London (founded 2011).
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About Franses Global
Founded in 2011 by Chloe Franses, Franses Global emerged as a specialized consultancy focused on the intersection of celebrity influence, social media, and brand partnerships. Based at 54 South Molton Street in London, United Kingdom, the agency was built on the premise that meaningful connections between brands and public figures require more than just transactional endorsements. In 2024, the firm joined the W Group network, a move that expanded its resources and client reach while preserving its core focus on celebrity casting and partnership strategy.
Core Focus and Strategic Approach
Franses Global operates as a strategic consultancy that bridges the gap between brand objectives and talent assets. The agency’s work centers on identifying the right celebrity or influencer for a given campaign, but it goes beyond simple matchmaking. Their process involves deep analysis of audience demographics, brand values, and cultural relevance to ensure that partnerships feel authentic and drive measurable outcomes. The firm’s proprietary technology and performance dashboards allow clients to track campaign effectiveness in real time, while their creator community support and social analysis tools provide ongoing insights. Headquartered in London, United Kingdom, the agency also maintains offices in New York and Singapore, enabling it to manage global campaigns with a local touch.
Service Offerings
Franses Global provides a comprehensive suite of services designed to maximize the impact of talent and influencer collaborations. Their offerings span the entire campaign lifecycle, from initial strategy to performance tracking. Key services include:
- Endorsement management and talent sourcing
- Bespoke matchmaking of causes with brand assets
- Content creation and social-first asset development
- Event management and creative partnerships
- Sponsorship brokering and cause marketing
- Public relations and brand reputation management
- Influencer marketing and ambassador program development
- Social media strategy and campaign management
- Risk mitigation and creator surveys
- Performance tracking and media amplification
The agency also runs a content studio that produces social-first assets, and its industry awards program recognizes excellence in social impact initiatives. By combining strategic planning with hands-on execution, Franses Global helps brands navigate the complexities of celebrity and influencer partnerships while maintaining control over messaging and brand safety.
Client Fit and Value Proposition
Franses Global is particularly well-suited for brands that want to leverage celebrity or influencer partnerships but lack the internal expertise to vet, negotiate, and manage these relationships effectively. The agency works with a diverse client base that ranges from startups seeking breakthrough awareness to luxury brands aiming to reinforce their prestige. Their data-driven approach appeals to marketers who need to justify spend with clear ROI, while their creative team ensures that campaigns remain culturally relevant and engaging. For companies operating in multiple markets, the London-based firm’s global reach—supported by offices in New York and Singapore—provides a consistent yet localized approach to talent partnerships. Whether the goal is to launch a new product, support a social cause, or refresh brand perception, Franses Global offers a structured, evidence-based path to achieving it through the right talent connections.
Key facts
- Team size: 1-10 employees
- Headquarters: 54 South Molton Street, London, England, United Kingdom, W1K 5SG
- Address: 54 South Molton Street , London England United Kingdom W1K 5SG
- SIC codes: 7311
Keywords & focus
Topics and areas Franses Global works with.
- endorsement & management
- talent sourcing
- bespoke matchmaking of causes with assets
- content creation
- event management
- creative partnerships
- sponsorship brokering
- csr
- strategy & planning
- cause marketing
- public relations
- celebrity partnerships
- public relations & communications services
- social analysis
- campaign management
- social-first assets
- performance tracking
- proprietary technology
- creator community support
- digital marketing
- brand reputation management
- influencer marketing
- risk mitigation
- creator surveys
- content studio
- social media strategy
- industry awards
- social impact initiatives
- media amplification
- performance dashboard
- +37 more
Technologies
Outlook, Microsoft Office 365, Amazon AWS, Slack, Mobile Friendly, Google Tag Manager, Squarespace ECommerce, Typekit, Remote, AI, Android
Industries served by Franses Global
Franses Global works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Franses Global
Common questions and answers about Franses Global, their services, location, and how to work with them.
- Where is Franses Global located?
- Franses Global is headquartered in London.
- What services does Franses Global offer?
- Franses Global offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Franses Global serve?
- Franses Global serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Franses Global a verified PR agency?
- Franses Global is listed on Online PR. Verification status is shown on their profile.
- How can I contact Franses Global?
- You can visit their website at http://www.hellofranses.com
- How many reviews does Franses Global have?
- Franses Global has 0 client reviews with an average rating of 0.0 out of 5.
- When was Franses Global founded?
- Franses Global was founded in 2011.
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