Fresh + Hype PR

Based in Asheville, North Carolina, United States, Fresh + Hype PR operates from a city that has quietly become a hub for creative industries and lifestyle brands. Founded in 2019, this modern communications agency has quickly established itself in a market where authenticity and community connections matter deeply. Asheville’s unique blend of outdoor culture, artisan food and beverage scenes, and growing entrepreneurial energy provides a fitting backdrop for a agency that prides itself on staying attuned to industry shifts and building genuine media relationships.

What Fresh + Hype PR Does

Fresh + Hype PR offers full-service public relations and communications support, with a focus on securing meaningful media placements rather than just press releases. The agency’s approach is creative and tailored, helping clients land features in well-known outlets such as People, Real Simple, Rachael Ray, Forbes, Shape, Brit + Co, and the TODAY Show. Their work spans from traditional media pitching to influencer collaborations, reflecting an understanding that modern PR requires a mix of earned media and digital relationship-building. The team maintains strong connections with writers, journalists, editors, bloggers, producers, and influencers, which allows them to adapt quickly as media landscapes evolve.

Who They Serve and Their Expertise

While Fresh + Hype PR does not specify exact industries, their track record of placements in lifestyle, wellness, food, and general interest outlets suggests they work well with consumer-facing brands. Their clients likely include small to mid-sized companies in sectors like health and wellness, food and beverage, home goods, beauty, and lifestyle products. The agency’s services are designed to help brands gain visibility in competitive markets, and their emphasis on creative storytelling indicates a focus on building narrative-driven campaigns rather than one-off announcements. Based on their demonstrated success, typical offerings include:

• Media relations and press outreach
• Influencer and blogger partnerships
• Brand storytelling and messaging development
• Product launches and event promotion
• Crisis communication and reputation management
• Content creation and social media support
• Media training and spokesperson preparation

Fresh + Hype PR’s location in Asheville also gives them a natural affinity for regional and national lifestyle brands that value authenticity. The agency’s ability to secure placements in high-profile outlets suggests a strong understanding of what editors and producers look for, and their ongoing relationship-building ensures that pitches are timely and relevant.

Who Fresh + Hype PR Is a Good Fit For

This agency is best suited for brands that need a creative, hands-on partner to cut through the noise and secure real media coverage. Entrepreneurs and small-to-mid-sized businesses in the lifestyle, wellness, food, and home spaces will likely find Fresh + Hype PR’s approach aligns with their need for flexible, results-driven PR. The agency’s focus on maintaining strong media relationships and adapting to industry changes makes it a reliable choice for companies looking to grow their visibility without a large in-house team. If your brand values authentic storytelling, strategic media placements, and a partner who understands the nuances of both local and national media landscapes, Fresh + Hype PR is worth considering.