Fresh Position

Fresh Position is a public relations and communications agency based in London, United Kingdom, that focuses on helping businesses build visibility and credibility through a blend of traditional PR tactics and digital marketing strategies. Founded in 2012, the agency has developed a strong niche in the fresh food and fresh produce sectors, while also serving clients across consumer internet, information technology, and broader marketing and advertising industries. Their service offering is built around making brands more discoverable online and in the media, combining press release distribution with search engine optimization, social media management, and website consultation.

Core Services and Specialties

Fresh Position provides a well-rounded set of services that bridge public relations and digital marketing. The agency’s work often begins with website consultation, helping clients ensure their online presence is optimized for both user experience and search engines. From there, they develop and distribute press releases that are crafted to secure media coverage while also supporting SEO goals. Social media management is another key pillar, with the team creating and scheduling content across platforms to engage target audiences and amplify brand messages. The agency also offers search marketing services, including search engine optimization and paid search campaigns, to drive traffic and improve online rankings. Below is a summary of their likely service areas based on their public positioning and industry keywords:

• Public relations and communications strategy
• Press release writing and distribution
• Search engine optimization (SEO) and search marketing
• Social media management and content creation
• Website consultation and digital strategy
• Fresh food and produce PR and marketing
• Brand storytelling and media relations

Industry Focus and Client Work

While Fresh Position works with a range of businesses, they have carved out a particular specialty in fresh food and fresh produce PR and marketing. This niche allows them to serve growers, distributors, retailers, and brands within the food supply chain. Their understanding of the unique challenges in this sector—such as seasonality, regulatory considerations, and the need to communicate freshness and quality—informs their approach. Beyond food, the agency also supports clients in the consumer internet, information technology, and services sectors, where they apply similar principles of earned media and digital visibility. Their client base often includes startups and established companies looking to strengthen their market position through consistent, credible communications. Since 2012, Fresh Position has built a reputation for practical, results-oriented work that balances media outreach with measurable online performance.

Approach and Philosophy

Fresh Position takes a data-informed approach to PR and communications. Rather than relying solely on traditional media hits, the agency integrates SEO and search marketing into every campaign to ensure that press releases and content continue to drive value long after publication. This means that each piece of communication is designed not only to attract journalists but also to rank well in search engines, making it easier for potential customers to find the brand. The agency emphasizes transparency in reporting, providing clients with clear metrics on media coverage, website traffic, and social engagement. Their process typically begins with an audit of the client’s current online presence and media footprint, followed by a tailored strategy that aligns with business goals. This methodical approach has helped them maintain steady growth since their founding in 2012, with a focus on long-term relationships rather than one-off campaigns.

Location and Credentials

Headquartered on Kennington Lane in London, England, Fresh Position is well-positioned to serve clients across the United Kingdom and internationally. London’s status as a global hub for media, technology, and commerce provides the agency with access to a wide network of journalists, influencers, and industry partners. The team’s proximity to key food markets and tech clusters in the city also supports their specialized work in fresh produce and consumer internet sectors. Since launching in 2012, Fresh Position has grown through referrals and a focus on measurable outcomes, earning the trust of clients who value integrated communications that combine PR with digital performance. For businesses in London and beyond looking for a practical partner to manage their public relations, social media, and search marketing needs, Fresh Position offers a credible, experienced option. The agency is particularly well-suited for companies in the fresh food, produce, and consumer-facing technology industries that require a hands-on, strategic approach to building brand awareness and online authority.