FRIDAY

Founded in 2014, FRIDAY emerged in Kobenhavn as a response to the growing need for communications agencies that could bridge the gap between strategic advisory and hands-on creative production. The agency was built on the idea that traditional PR and communications firms often separate strategy from execution, leaving clients with plans that are difficult to implement or content that lacks strategic direction. FRIDAY set out to combine these disciplines under one roof, offering a more integrated approach that has since attracted over 150 clients across Denmark and beyond. Based in the Capital Region of Denmark, the agency operates from its headquarters on Bredgade in central Kobenhavn, placing it at the heart of the city's business and cultural scene.

Current Focus and Core Philosophy

Today, FRIDAY is part of the Friday Group ecosystem, but it maintains a distinct identity as a full-service communications and PR agency. Its work is guided by a philosophy that prioritizes creativity, courage, and innovation—values that are reflected in how the agency approaches everything from crisis management to brand strategy. The agency describes itself as a partner for organizations navigating change, whether that change involves internal restructuring, public repositioning, or launching new products or campaigns. FRIDAY’s team in Kobenhavn works across multiple sectors, including public affairs, employer branding, and thought leadership, often combining traditional PR tactics with digital content and design. The agency also places a strong emphasis on social responsibility, actively supporting charitable organizations and encouraging employees to volunteer in community initiatives. This commitment to giving back is woven into the agency's culture and is one of the reasons it has built long-term relationships with clients who share similar values.

Services and Specialties

FRIDAY offers a broad spectrum of services organized into three main areas: consulting and training, strategy and change, and production and activation. These are designed to cover the full lifecycle of a communications project, from initial research and planning through to execution and evaluation. Below is a list of some of the agency's key service offerings, based on its publicly stated areas of expertise:

• Strategic communication consulting and advisory for top and middle management
• Brand strategy, positioning, and identity development
• Public relations, media training, and press handling
• Crisis communication and management
• Change communication (forandringskommunikation) and organizational transformation
• Public affairs and stakeholder engagement
• Social media strategy, management, and influencer collaboration
• Digital content creation including copywriting, film, video, and UX design
• Graphic design, presentations, and website development
• Campaign concept development and activation
• Employer branding and internal communications
• Thought leadership and content marketing

These services are not offered in isolation; FRIDAY typically works with clients to identify which combination of strategy, training, and production will best achieve their goals. For instance, a company undergoing a major merger might need change communication consulting, internal branding, and crisis preparedness, all of which FRIDAY can deliver as an integrated package. The agency’s in-house capabilities in design, film, and digital production mean that it can produce everything from corporate videos to social media campaigns without outsourcing, ensuring consistency in messaging and quality.

Who Benefits from Working with FRIDAY

FRIDAY is a good fit for organizations that need more than just a traditional PR agency—those looking for a partner that can handle both the strategic thinking and the creative execution. The agency works well with companies undergoing significant change, such as mergers, rebranding, or entering new markets. It is also well-suited for public sector organizations or NGOs that require public affairs support or thought leadership campaigns. Because FRIDAY is based in Kobenhavn and deeply connected to the Danish business landscape, it is particularly effective for clients who need local expertise combined with a global perspective. Smaller companies with limited in-house communications teams may also benefit from FRIDAY’s ability to act as an outsourced communications department, offering everything from media training to crisis planning. Ultimately, FRIDAY is most valuable for clients who value creativity and courage in their communications—those who are not afraid to take calculated risks to stand out in a crowded market. With its comprehensive service offering and commitment to social responsibility, FRIDAY offers a compelling option for any organization looking to strengthen its public relations and communications efforts in Denmark and beyond.