Friderichs Advisory Partners
Friderichs Advisory Partners is a public relations agency based in London (founded 2017).
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About Friderichs Advisory Partners
Founded in 2017, Friderichs Advisory Partners (FAP) emerged from a unique collaboration between Daniel Friderichs, Dr Yossi Koffler, and Bernhard Knetsch—three strategists who saw an opportunity to bridge the gap between traditional public relations and deeper psychological insight. Based in London, United Kingdom, the firm was built around the premise that understanding emotional drivers is essential for effective communication in high-stakes environments. Rather than relying solely on conventional polling or media metrics, FAP developed its own methodology, the Emotional Sentiment Thermometer (EST), to measure the emotional undercurrents that shape public opinion.
Strategic Communications with a Psychological Edge
Friderichs Advisory Partners positions itself as a strategy firm that operates when the stakes are highest. The core of its approach lies in combining market research, behavioural analysis, and investigative research to inform campaign strategy and messaging. The firm’s work is grounded in psychology, drawing on concepts from political campaigning, consumer behaviour, and social dynamics to develop communication strategies that resonate on an emotional level. This focus on emotion measurement—through tools like the EST—allows FAP to move beyond surface-level sentiment and understand the deeper motivations that drive public perception. The firm applies this lens across both commercial and political briefs, with experience spanning Europe, Africa, the Middle East, and South America.
Services and Capabilities
While Friderichs Advisory Partners does not publish a standard menu of services, its work typically revolves around a set of interconnected capabilities that reflect its strategic and research-heavy approach. Based on the firm’s described expertise and client work, its services likely include:
- Strategic communications and corporate communications consulting
- Campaign strategy and messaging development
- Market research, including behavioural analysis and polling
- Perception audits and opposition research
- Stakeholder mapping and engagement
- Crisis communication strategy
- Media monitoring and emotional analysis of public sentiment
- Social and political strategy for high-net-worth individuals, political parties, and corporations
- Global campaign management and coordination across regions
These services are underpinned by a strong emphasis on project management and the use of investigative research to uncover the emotional and psychological factors that influence voting behaviour, consumer decisions, and public trust. The firm’s international communication capabilities mean it can adapt its strategies to different cultural and political contexts, a necessity given its work across diverse geographies.
Who Benefits from Friderichs Advisory Partners
Friderichs Advisory Partners is best suited for clients facing complex, high-stakes communication challenges where conventional approaches may fall short. This includes political parties and candidates seeking to understand voter emotions and craft campaigns that connect on a deeper level, as well as corporations navigating reputation issues, public perception shifts, or crisis situations. High-net-worth individuals who require discreet, psychologically informed communication strategies also form part of the firm’s clientele. The firm’s grounding in psychology and its proprietary measurement tools make it particularly valuable for organisations that need to gauge and influence public opinion in politically or socially sensitive environments. With its base in London, United Kingdom, and a track record of international projects, Friderichs Advisory Partners is a practical choice for clients who require a blend of strategic consulting, research rigour, and emotional insight in their communications efforts.
Key facts
- Team size: 1-10 employees
- Headquarters: London, United Kingdom
- Address: London United Kingdom
- SIC codes: 8732
Keywords & focus
Topics and areas Friderichs Advisory Partners works with.
- strategic communications
- market research
- behavioural analysis
- investigative research
- measuring emotions
- project management
- corporate communications
- campaign strategy
- campaign messaging
- psychology
- media monitoring
- political campaigning
- consumer behaviour
- polling perception audits
- opposition research
- public relations & communications services
- stakeholder mapping
- global campaign capabilities
- consulting
- social and political strategy
- emotion measurement
- public perception
- campaign management
- psychology in politics
- stakeholder engagement
- voting behavior
- social dynamics
- emotional analysis
- international communication
- crisis communication strategies
- +36 more
Technologies
Gmail, Google Apps, Amazon AWS, reCAPTCHA, Mobile Friendly
Industries served by Friderichs Advisory Partners
Friderichs Advisory Partners works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Friderichs Advisory Partners
Common questions and answers about Friderichs Advisory Partners, their services, location, and how to work with them.
- Where is Friderichs Advisory Partners located?
- Friderichs Advisory Partners is headquartered in London.
- What services does Friderichs Advisory Partners offer?
- Friderichs Advisory Partners offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Friderichs Advisory Partners serve?
- Friderichs Advisory Partners serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Friderichs Advisory Partners a verified PR agency?
- Friderichs Advisory Partners is listed on Online PR. Verification status is shown on their profile.
- How can I contact Friderichs Advisory Partners?
- You can visit their website at http://www.friderichsadvisorypartners.com
- How many reviews does Friderichs Advisory Partners have?
- Friderichs Advisory Partners has 0 client reviews with an average rating of 0.0 out of 5.
- When was Friderichs Advisory Partners founded?
- Friderichs Advisory Partners was founded in 2017.
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