FRIENDLY PR.
FRIENDLY PR. is a public relations agency based in Copenhagen.
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About FRIENDLY PR.
Based in Copenhagen, Denmark, FRIENDLY PR. emerged from a clear gap in the Danish cultural landscape: a need for PR and communications services that truly understood the specific rhythms and audiences of live music, festivals, and cultural venues. Rather than applying a one-size-fits-all marketing approach, the agency was built to serve the artists, venues, and event organizers who often felt misunderstood by traditional communications agencies. By focusing entirely on the cultural sector, FRIENDLY PR. has carved out a distinct niche in Copenhagen's creative ecosystem, working with everyone from international touring acts to local bar and restaurant concepts.
Specialized Services for the Cultural Sector
FRIENDLY PR. offers a comprehensive suite of services tailored to the entertainment and cultural industries. Their work begins with a deep analysis of each client's history, identity, and development potential. From there, they define a clear strategy and timeline designed to maximize impact. Their expertise spans media relations campaigns for the entertainment industry, including targeted outreach to print, TV, radio, and podcast outlets. They also provide radio plugging and promotion, artist branding, and media training—preparing talent for interviews and public appearances. Beyond traditional media, FRIENDLY PR. delivers digital marketing, social media strategy, and storytelling campaigns that resonate with specific cultural audiences. Their services include:
- Media relations campaigns for entertainment and lifestyle clients
- Radio and TV promotion (radioplug, print, TV outreach)
- Artist branding and talent management support
- Digital marketing and social media strategy
- Storytelling campaigns and content creation
- Media training for artists and cultural figures
- Cultural event PR and festival promotion
- Market research and consulting for cultural projects
- Release strategy and promotional planning for music and events
- Text production, press releases, and copywriting (tekstforfatning)
A Client Roster Spanning Music, Live Venues, and Partners
FRIENDLY PR.'s client list illustrates the breadth of their cultural focus. The agency represents major international artists such as Harry Styles, The Weeknd, Kylie Minogue, Rita Ora, and Damon Albarn, alongside critically acclaimed acts like Jorja Smith, Arlo Parks, Fontaines DC, and Idles. They also work with Danish and Nordic talent including Peter Sommer, Love Shop, Barselona, and Ane Brun. On the live side, they promote venues and festivals like RUST, Bremen Teater, Hotel Cecil, By:Larm, and Sommerlyd, as well as bar and restaurant concepts such as FUNKE and Grøndalskroen. Their partner network includes major labels and distributors like BMG, Sony, Universal, Warner, and Warp, as well as live event giants Live Nation and Ticketmaster. This combination of artist, venue, and industry relationships makes FRIENDLY PR. a central player in Copenhagen's cultural communications landscape.
Who Benefits from FRIENDLY PR.
FRIENDLY PR. is best suited for musicians, festival organizers, venue owners, and cultural institutions in Denmark and beyond who need a PR partner that speaks their language. The agency is particularly valuable for artists preparing album releases or tours, event producers seeking media coverage and audience engagement, and lifestyle brands looking to embed themselves in cultural programming. Because FRIENDLY PR. handles projects from analysis through execution, clients gain a dedicated team that coordinates across all media and marketing platforms. For anyone operating in the live music, festival, or cultural venue space in Copenhagen or across Denmark, FRIENDLY PR. offers a focused, experienced alternative to generalist communications agencies.
Key facts
- Team size: 1-10 employees
- Headquarters: Copenhagen, Capital Region of Denmark, Denmark
- Address: Copenhagen Capital Region of Denmark Denmark
- SIC codes: 7389
Keywords & focus
Topics and areas FRIENDLY PR. works with.
- live festivaler og spillesteder
- projektledelse
- somestrategi
- print tv
- radioplug
- promotion
- artist branding
- radiopromotion
- digital marketing
- marketing
- udgivelsesstrategi
- pr
- tekstforfatningpressetekst
- public relations & communications services
- media relations campaigns
- media relations for entertainment industry
- media strategy
- media outreach
- talent management
- storytelling campaigns
- digital strategy
- lifestyle pr campaigns
- consulting
- market research
- media coverage
- cultural marketing
- pr strategy
- artist media training
- cultural event pr
- radio and tv pr
- +68 more
Technologies
Cloudflare DNS, Outlook, Microsoft Office 365, Mobile Friendly
Industries served by FRIENDLY PR.
FRIENDLY PR. works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Copenhagen
If you are looking for alternatives or more options in Copenhagen, here are other public relations agencies in the same city you can compare.
Frequently asked questions about FRIENDLY PR.
Common questions and answers about FRIENDLY PR., their services, location, and how to work with them.
- Where is FRIENDLY PR. located?
- FRIENDLY PR. is headquartered in Copenhagen.
- What services does FRIENDLY PR. offer?
- FRIENDLY PR. offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does FRIENDLY PR. serve?
- FRIENDLY PR. serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is FRIENDLY PR. a verified PR agency?
- FRIENDLY PR. is listed on Online PR. Verification status is shown on their profile.
- How can I contact FRIENDLY PR.?
- You can visit their website at http://www.friendlypr.dk
- How many reviews does FRIENDLY PR. have?
- FRIENDLY PR. has 0 client reviews with an average rating of 0.0 out of 5.
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