Friends of SDG 17

Friends of SDG 17 is a public relations and communications agency based in Kobenhavn, Denmark, that focuses entirely on advancing the United Nations Sustainable Development Goals (SDGs). Founded with a mission to create the world's largest community promoting SDG 17—the goal focused on partnerships for the goals—the agency serves a diverse range of clients including non-profits, social enterprises, impact-driven startups, foundations, and purpose-led corporations. Whether an organization is working on climate action, gender equality, or sustainable cities, Friends of SDG 17 helps them communicate their impact effectively and build the partnerships needed to scale their efforts.

How Friends of SDG 17 Helps Organizations Amplify Their Impact

At its core, Friends of SDG 17 operates as a bridge between organizations working toward the SDGs and the audiences that matter most—investors, policymakers, media, and the public. The agency understands that achieving the 2030 Agenda requires more than just good intentions; it demands strategic storytelling, media relations, and coalition-building. Friends of SDG 17 helps clients cut through the noise by crafting narratives that resonate with stakeholders who are increasingly scrutinizing corporate and NGO contributions to sustainability. The agency’s approach is grounded in the belief that effective communication is a catalyst for collaboration, which is why it emphasizes partnership development as a key service. By connecting like-minded organizations and facilitating cross-sector alliances, Friends of SDG 17 enables clients to amplify their reach and accelerate progress toward shared goals.

Services and Specialties

While the agency’s primary focus is public relations and communications, its work is deeply integrated with the SDG framework. Friends of SDG 17 offers a range of services designed to help organizations articulate their sustainability journey and engage with key audiences. Typical services include:

• Strategic communications planning aligned with the UN Sustainable Development Goals
• Media relations and press outreach targeting sustainability, business, and policy journalists
• Content creation, including impact reports, white papers, and thought leadership articles
• Partnership development and stakeholder engagement to foster SDG-focused collaborations
• Social media strategy and digital campaigns that highlight client contributions to the SDGs
• Crisis communications and reputation management for organizations facing scrutiny on sustainability claims
• Event planning and coordination for SDG-related summits, workshops, and launch events

These services are delivered with a deep understanding of the SDG landscape, allowing Friends of SDG 17 to provide nuanced advice that goes beyond generic PR. The agency’s team is well-versed in the language of the 2030 Agenda, enabling them to help clients avoid greenwashing and instead communicate authentic, measurable progress.

Location and Community Roots

Friends of SDG 17 operates from its headquarters at 1 Hammerensgade in Kobenhavn, Denmark, placing it at the heart of a city known for its ambitious sustainability targets. Kobenhavn is a natural home for an agency dedicated to the SDGs, given Denmark’s reputation as a global leader in renewable energy, circular economy, and social welfare. The agency’s location in the Capital Region of Denmark allows it to tap into a vibrant ecosystem of NGOs, government agencies, and forward-thinking businesses that are actively working toward the SDGs. Friends of SDG 17 also benefits from being part of a broader community of sustainability professionals in Kobenhavn, which includes organizations like the UN City Copenhagen and various green tech hubs. This local presence enhances the agency’s ability to facilitate partnerships and stay abreast of policy developments that affect its clients.

Friends of SDG 17 is an excellent fit for any organization that is serious about integrating the UN Sustainable Development Goals into its core operations and communications. Non-profits seeking to build visibility for their programs, startups with innovative solutions to global challenges, and corporations navigating the transition to sustainable business models will all find value in the agency’s specialized expertise. By focusing exclusively on SDG 17 and the broader 2030 Agenda, Friends of SDG 17 offers a unique proposition: a PR partner that not only understands communications but also the complex dynamics of multi-stakeholder partnerships required to drive real change. For organizations based in Kobenhavn, Denmark, or those looking to expand their sustainability footprint in Scandinavia, this agency provides a grounded, knowledgeable ally in the quest to make the SDGs a reality.