fruitecom
fruitecom is a public relations agency based in Italy (founded 2000).
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About fruitecom
Fruitecom is a communication and public relations agency based in Modena, Italy, founded in 2000 by Rolando Drahorad. With a second office in Bozen, South Tyrol, the agency has spent over two decades carving out a distinct niche in the food, wine, and lifestyle sectors. Fruitecom’s approach is rooted in authenticity and local connections, leveraging the cultural heritage of Emilia-Romagna and South Tyrol to build brand equity for its clients. The agency’s name, blending "fruit" and "e-commerce," hints at its early focus on agricultural and food products, but its scope has expanded to encompass a full range of integrated communication services.
Specialist Expertise in Food, Wine, and Lifestyle
Fruitecom’s core strength lies in its deep specialization within the food and wine industry, as well as adjacent lifestyle fields like travel, wellbeing, and enotourism. The agency is particularly known for its work with agricultural cooperatives, wine consortia, and premium food brands. This focus is reflected in its keyword portfolio, which includes terms like "foodandwine," "wine promotion," and "territorial branding." Fruitecom operates at the intersection of local authenticity and global reach, helping clients from the Emilia-Romagna and South Tyrol regions tell their stories to international audiences. The agency’s strategic consultancy services often center on building brand narratives that highlight the unique terroir, tradition, and craftsmanship behind each product.
How Fruitecom Applies Its Expertise
Fruitecom applies its specialist knowledge through a blend of traditional and digital communication tactics. The agency manages press offices for clients, handles international media relations, and organizes events and trade shows that put products in front of key buyers and influencers. For example, fruitecom has supported the South Tyrol Wine Consortium with campaigns that promote local wines across Europe, the Mediterranean, and even the Middle East and China. The agency also excels at content marketing and brand storytelling, creating narratives that resonate with both B2B and B2C audiences. Its work with Marlene, a South Tyrolean fruit brand, and Sabelli, an Italian pasta maker, demonstrates how fruitecom translates regional excellence into compelling global campaigns.
Services Offered
Fruitecom provides a comprehensive suite of services tailored to the food, wine, and lifestyle industries. These include:
- Press office and media relations (ufficio stampa)
- Social media marketing and management
- Event organization and trade show participation (eventi e fiere)
- Direct and email marketing campaigns
- Strategic consultancy (consulenza strategica)
- Brand storytelling and content creation
- International communication and media outreach
- Digital marketing and content strategy
- Territorial branding for agricultural regions
- PR campaigns for wine promotion and enotourism
While fruitecom is based in Italy, its services are designed to support clients in multiple languages and markets. The agency’s dual office structure—with one in Modena and another in Bozen—allows it to blend the Emilian spirit of creativity with South Tyrolean reliability, a combination that appeals to clients seeking both innovation and consistency.
Who Fruitecom Works With
Fruitecom is a strong fit for businesses in the food, wine, and lifestyle sectors that need to build or strengthen their brand identity, particularly those with roots in Italian or Mediterranean culture. The agency is especially well-suited for agricultural cooperatives, wine consortia, and food producers looking to expand their reach internationally. Clients like Marlene, the South Tyrol Wine Consortium, and Sabelli highlight fruitecom’s ability to handle both local storytelling and global PR campaigns. The agency also works with tourism boards and travel brands focused on enotourism and regional promotion. For any organization seeking a communications partner that understands the nuances of Italian food and wine culture, fruitecom offers a grounded, experienced approach that blends digital savvy with traditional PR tactics.
Key facts
- Team size: 11-50 employees
- Headquarters: 315 Via Provinciale Vignola-Sassuolo, Emilia-Romagna, Italy, 41057
- Address: 315 Via Provinciale Vignola-Sassuolo Emilia-Romagna Italy 41057
- Annual revenue: 4957000
- SIC codes: 8742
Keywords & focus
Topics and areas fruitecom works with.
- ufficio stampa
- press office
- social media marketing
- eventi e fiere
- events & trade shows
- direct
- email marketing
- consulenza strategica
- strategic consultancy
- foodandwine
- wellbeing
- lifestyle
- travel
- enoturismo
- public relations & communications services
- brand storytelling
- pr campaigns
- event organization for food and wine
- territorial branding
- digital marketing
- content creation
- event organization
- international media relations
- wine promotion
- content strategy
- public relations
- content marketing
- international communication
- social media management
- pr for agricultural cooperatives
- +33 more
Technologies
Cloudflare DNS, Rackspace MailGun, Outlook, Microsoft Office 365, CloudFlare Hosting, MailUp, Facebook Login (Connect), Google Tag Manager, Mobile Friendly, Facebook Widget, Facebook Custom Audiences, reCAPTCHA, AI
Industries served by fruitecom
fruitecom works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Italy
If you are looking for alternatives or more options in Italy, here are other public relations agencies in the same city you can compare.
Frequently asked questions about fruitecom
Common questions and answers about fruitecom, their services, location, and how to work with them.
- Where is fruitecom located?
- fruitecom is headquartered in Italy.
- What services does fruitecom offer?
- fruitecom offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does fruitecom serve?
- fruitecom serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is fruitecom a verified PR agency?
- fruitecom is listed on Online PR. Verification status is shown on their profile.
- How can I contact fruitecom?
- You can visit their website at http://www.fruitecom.it
- How many reviews does fruitecom have?
- fruitecom has 0 client reviews with an average rating of 0.0 out of 5.
- When was fruitecom founded?
- fruitecom was founded in 2000.
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