GEM PR

GEM PR is a flexible public relations and communications agency founded in 2008 by former journalist Deborah Hastie. Based between Leeds, York, and Harrogate, the agency offers a tailored approach to PR that suits a wide range of clients, from small start-ups to large national organisations and public sector bodies. With nearly two decades of experience across print, broadcast, and online media, GEM PR provides a personal, hands-on service that prioritises client needs over rigid agency structures.

Specialist Expertise in Retail, Food & Drink, and B2B Manufacturing

GEM PR has developed strong capabilities in sectors such as fashion retail, food & drink, and B2B manufacturing. The agency's founder, Deborah Hastie, brings a journalist's instinct for what makes a compelling story, helping businesses in these industries gain meaningful coverage. Whether it's a new product launch in the food and drink sector or a property development announcement, GEM PR knows how to position its clients' narratives to resonate with target audiences. The agency also works extensively with property clients, leveraging local and national media contacts to secure coverage that drives brand awareness and credibility.

How the Agency Applies Its Approach

Rather than offering a one-size-fits-all service, GEM PR works on a retained or project-by-project basis. Clients can choose to have Deborah work from her own office or integrate directly into their premises for a more collaborative experience. This flexibility is a key differentiator, particularly for smaller businesses that may not need a full-time PR presence but still require strategic support. Deborah personally manages every aspect of the service—from strategy development to delivery—ensuring consistency and a high level of attention. New clients can even take advantage of a no-strings-attached introductory period to test the partnership before committing long-term.

Services Offered by GEM PR

• Media relations and press release writing
• Strategic communications planning
• Content creation for print, broadcast, and online media
• Crisis communication management
• Social media strategy and execution
• Event promotion and product launch support
• Public sector communications and stakeholder engagement

Who the Agency Works With

GEM PR is a strong fit for businesses in the fashion retail, food & drink, property, and B2B manufacturing sectors. The agency also has experience working with public sector organisations, making it versatile enough to handle both commercial and governmental communications needs. Because Deborah personally handles every client account, the agency is especially well-suited to companies that value direct, senior-level involvement and a collaborative working style. Whether you are a start-up looking for your first press mention or an established business seeking to refresh your brand's narrative, GEM PR offers a cost-effective, results-driven alternative to larger agencies. Its location between Leeds, York, and Harrogate also means it can serve clients across Yorkshire and beyond, with the flexibility to travel or work remotely as needed.