Genuine Scotland

Founded in 2005 by Chris Hunt, Genuine Scotland emerged from a desire to offer a more flexible, bespoke approach to public relations and communications. Based in the small town of Newport-on-Tay, United Kingdom, the agency was built on the premise that large, one-size-fits-all campaigns often miss the mark. Instead, Genuine Scotland focuses on crafting tailored solutions that resonate deeply with specific audiences, leveraging the founder’s extensive experience across multiple industries.

A Nimble and Unique Approach

Genuine Scotland operates as a freelance consultancy, which allows it to remain agile and responsive to client needs. Rather than offering boilerplate services, Chris Hunt designs each campaign from the ground up, ensuring that every strategy aligns with the client’s unique objectives. This nimble approach is particularly effective for press trips, events, and brand building, where personal connections and attention to detail can make a significant difference. The agency’s focus on lasting relationships between clients, stakeholders, media, and consumers is a core part of its philosophy, ensuring that campaigns have long-term impact rather than short-term buzz.

Services and Specialties

While Genuine Scotland does not publish a fixed list of services, its work typically spans a range of communications disciplines. Based on its stated expertise and keywords, the agency is likely to offer the following:

• Creative event planning and management
• Digital development and strategy
• Public relations and media relations
• Brand development and design
• Press trip coordination and influencer engagement
• Content creation and storytelling
• Stakeholder communication and community relations

These services are delivered with a hands-on, consultancy-style approach, meaning clients work directly with Chris Hunt rather than a large team. This structure often results in more personalised attention and faster decision-making, which can be a distinct advantage for businesses seeking a dedicated partner.

Who Benefits from Genuine Scotland

Genuine Scotland is particularly well-suited for clients in the food and drink, fashion, textiles, music, and place-based sectors. Whether working with local Scottish brands or international companies, the agency brings a deep understanding of these industries. Its location in Newport-on-Tay, United Kingdom, gives it a unique perspective on regional and global markets, allowing it to bridge local authenticity with broader appeal. Small to medium-sized enterprises, startups, and established brands looking for a fresh, personal touch in their communications will find a natural fit with Genuine Scotland. The agency’s emphasis on bespoke solutions makes it ideal for clients who value creativity and flexibility over rigid, formulaic campaigns.