GENUINE

GENUINE is a community and support platform based in Geneva, Switzerland, that provides public relations and communications services tailored specifically for French-speaking women entrepreneurs. Founded in 2017 by Emilie Hawlena, the organization operates as a professional network that combines business development tools with community building. Its services are designed to help women-led businesses grow through structured support, peer collaboration, and access to resources.

Services and Offerings

GENUINE delivers a range of services centered on networking, education, and practical business support. Members, known as "les Genuines," gain access to more than 15 events each month, including online events, workshops, and learning programs. These gatherings take place in multiple cities, allowing members to connect both locally and across the broader international community. The platform also offers peer support through structured exchanges, where women can share experiences, best practices, and advice in a supportive environment. Additionally, GENUINE provides resources such as webinars, podcasts, and a content library focused on project development and business management. The community emphasizes entrepreneurship empowerment, helping members build skills in areas like networking, collaboration, and business growth.

• Public relations and communications services
• Online events and workshops
• Peer support and structured networking
• Business development tools and resources
• Community building and collaboration
• Partnership development and network expansion

Who They Help

GENUINE primarily supports women entrepreneurs, female founders, and women-led businesses within the French-speaking world. The community is built around the principles of women supporting women, fostering an environment where members can thrive authentically. The platform is especially valuable for women seeking to balance professional growth with personal connection, as it emphasizes peer support, community support, and collaboration over competition. The organization also serves civic and social organizations, professional, scientific, and technical services, and other women-focused initiatives. By uniting over 500 women, GENUINE creates a network where members can leverage collective knowledge and resources to overcome common entrepreneurial challenges.

Approach and Philosophy

GENUINE operates on three main pillars: support, creating an ideal environment, and uniting women to help them thrive in their projects and businesses. The platform's approach is hands-on and community-driven, with a focus on creating a nurturing ecosystem where members can grow without pressure. Events and programs are designed to be accessible, with many taking place online to accommodate busy schedules. The organization also emphasizes authenticity, encouraging members to be genuine in their interactions and business practices. This philosophy extends to the resources offered, which are practical and actionable, aimed at helping women build sustainable businesses rather than chasing trends.

Location and Credentials

Based in Geneva, Switzerland, at 7 Rue Edouard Racine, GENUINE operates from a central European hub known for its international business environment. The city's location allows the platform to serve a diverse, multilingual community while maintaining strong ties to the French-speaking world. Since its founding in 2017, GENUINE has grown steadily, building a reputation as a reliable network for women entrepreneurs. The organization's focus on community building and peer support has made it a notable player in the public relations and communications space, particularly for those seeking a more collaborative approach to business growth.

GENUINE is a good fit for French-speaking women entrepreneurs who value community-driven support, hands-on resources, and a network that prioritizes collaboration over competition. It is also suitable for women-led businesses looking to expand their network, access practical tools, and connect with like-minded peers in a structured, supportive environment. Whether you are just starting out or scaling an existing venture, GENUINE offers a platform where authenticity and growth go hand in hand.