GEST'COM

GEST'COM is a French communications agency that specializes in B2B public relations and communications services, with a particular focus on the IT and software integration sector. Based in France, the agency brings over 15 years of experience to its work, helping businesses in the enterprise software and IT services space develop effective communications strategies and materials.

Services and Specialties

GEST'COM offers a comprehensive range of communications services tailored to the needs of B2B technology companies. The agency's expertise covers both strategic planning and tactical execution, with a strong emphasis on helping clients articulate their value proposition in complex, technical markets. Typical services provided by GEST'COM include:

• Corporate and product branding for IT and software companies
• Website design and development, including content strategy
• Social media management and community building
• Email marketing campaigns and lead generation programs
• Content marketing, including white papers, case studies, and blog posts
• Webinar production and virtual event support
• Print collateral such as brochures and sales kits
• Trade show and exhibition support
• Press relations and media outreach for professional publications
• Video production for product demos, testimonials, and brand stories

These services are designed to help IT resellers, integrators, and software publishers build a strong market presence and communicate effectively with their target audiences.

Who GEST'COM Helps

GEST'COM primarily serves B2B companies in the IT and software industry, with a particular focus on ERP (Enterprise Resource Planning) and business software integrators. The agency's client base includes ESNs (Entreprises de Services du Numérique), which are French IT services companies, as well as software publishers and technology resellers. GEST'COM understands that these businesses operate in a highly competitive environment where clear, targeted communication can make a significant difference in market positioning and sales success. The agency works with clients to develop messaging that resonates with different stakeholders—from C-level executives to end-users—ensuring that technical products are presented in a way that is both accessible and compelling.

Approach and Philosophy

GEST'COM takes a strategic, client-centric approach to communications. The agency believes that effective B2B communication requires a deep understanding of the client's industry, products, and target market. Rather than applying a one-size-fits-all methodology, GEST'COM tailors its services to the specific needs and goals of each client. The agency emphasizes clarity and precision in messaging, recognizing that in the IT sector, technical accuracy must be balanced with persuasive storytelling. GEST'COM also focuses on building long-term relationships with clients, helping them evolve their communications as their businesses grow and markets change. The agency's team combines creative thinking with practical experience in the software integration space, allowing them to produce materials that are both engaging and commercially effective.

Location and Credentials

Headquartered in France, GEST'COM serves clients across the country and beyond. The agency is well-positioned to support French and European IT companies looking to strengthen their communications. With over 15 years of dedicated experience in the B2B IT sector, GEST'COM has developed a deep understanding of the challenges and opportunities facing software integrators and technology service providers. The agency's track record includes work with numerous resellers and publishers, helping them to enhance their brand visibility, generate qualified leads, and build credibility in their respective markets.

GEST'COM is a good fit for IT services companies, ERP integrators, and software publishers in France who need a communications partner with specific industry knowledge and a practical, results-oriented approach. The agency is particularly well-suited for businesses that want to move beyond generic marketing and develop targeted, effective communications that speak directly to their B2B audiences. Whether a client is looking to refresh their brand, launch a new product, or build a comprehensive content strategy, GEST'COM offers the expertise and experience to deliver meaningful results.